Back in March, I wrote a post about passing the Microsoft adExcellence Exam. One of the study materials I used was a series of blog posts written by Elizabeth Marsten of Portent Interactive who watched and summarized all of the...
Continue Reading The Complete Guide To Taking The Microsoft adExcellence Exam
This is my sixth ‘letter from the CEO,’ and I’m having a bit of writer’s block coming up with a thematic topic or creative spin like I have in previous letters. So, I’ll just do my best Joe Friday impression...
Continue Reading Letter from the CEO – “Just the facts, ma’am.”
Read PPC Hero's Greatest Hits for July 2011 to gain insight on strategy and best practices for your pay-per-click accounts!
The first time I was studying for the AdWords Fundamentals exam I was extremely nervous. I had been managing accounts for about 4 months but was still unsure if I knew enough to pass the exam. It didn't help that...
Continue Reading Everything You Need To Pass The Google Advertising Fundamentals Exam
Your metrics are all over the place, your goals seem far away, and you feel like your optimizations are getting you nowhere: your account is in the gutter! Never fear, this week’s Whaddya’know Wednesdays expert, Sarah Stup, is here to...
Continue Reading Whaddya’know Wednesdays: 5 Easy Ways to Get Your PPC Account Out of the Gutter
At some point in our tenure as a PPC account manager, we all encounter an account that just seems flat out stuck. Conversions start to steadily decrease, click-through rate starts to slide, and if you’re especially unlucky you’ll start seeing...
This is the second in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff's "Ads In The Wild" series will give...
Keyword match types are not a one size fits all kind of deal (like stretchy pants). Instead, all three can be utilized together, or separately, depending on your PPC strategy and/or business type. Each match type has its own set...
In a touching speech by President Jack Nicholson, he asks alien invaders “Why can't we work out our differences? Why can't we work things out? Little people, why can't we all just get along?” Although things didn’t end so well...
Continue Reading Dealing With Google AdWords and Analytics Data Discrepancies
In an email today from Google to AdWords advertisers, Google announced enhancements to their click-to-call functionality in AdWords ad text. This is important information to have because these enhancements will impact charges on clicks to these phone numbers. What are...
Continue Reading Google Announces Click-to-Call Enhancements in AdWords Ads
Sometimes PPC work is fun and exciting, and other times it’s just a little monotonous. Staring at data and spreadsheets for extended periods of time is not always how I’d LIKE to spend my day. But one set of data...
Do you remember back in March, when AdWords announced that you could now choose how you wanted to consider location targeting for geographically-defined traffic? Rather than just allowing advertisers to say, “yes! I want to do some geotargeting!” they gave...
Continue Reading “Car rental in Greenville” AKA: Using AdWords Location Targeting Effectively
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