Microsoft has been releasing updates for weeks regarding upcoming mobile advertising upgrades to their adCenter interface, and one of them has finally launched! Keep reading to find out which one and how you can use this new feature to boost...
Continue Reading Microsoft adCenter Radius Targeting is a GO!
In my experience with PPC, I’ve always had great performance outcomes from running sales ads. They typically outperformed generic product or DKI ads, but I had never tested different elements within sales ads themselves. When one of my clients was...
The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable articles from June. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and...
Video killed the radio star, right? I tried my best to avoid this 80s song (I wanted to include “Hearts on Fire” from Rocky IV, but you try and post that in a PPC Blog), but video is the new...
Continue Reading Why You Need a Video Campaign, and Why It’s Easier Than Ever
Increasing your Quality Score is fun, right? And, hey, profit’s pretty okay too. But to achieve an enjoyable and lucrative PPC account, it’s important to ensure that your campaign structure is organized to bring you in the highest Quality Score as...
Continue Reading Ticker Tuesday: Organizing PPC Campaigns For Fun And Profit
Though PPC Hero saves people in pay-per-click emergencies all over the world, he has a special place in his heart for the U S of A! He’s celebrating with us today as we celebrate our freedom and independence. Happy 4th...
Are you a small business with American Express Membership Rewards points? Have you considered advertising on Facebook, but needed an extra incentive? Well, good news. As of today, you can redeem your American Express rewards points for Facebook advertising. According...
Continue Reading Redeem Your AmEx Reward Points for Facebook Advertising
I’ve switched from movies to sports and now to Westerns, and I think this month’s quotation is pretty apropos. We’re now at the 120-day mark of our blog re-investment and things keep moving right along! Comparing the previous 120 days...
Continue Reading Letter from the CEO – “Rolling, rolling, rolling…keep them doggies rolling!”
I was editing my column layout in AdWords earlier this month in search of my impression share metrics, when I happened across a new little option called relative CTR. I struggled to find any information on this, as Google didn’t...
In case you’re like SEO Boy and didn’t know, it’s Social Media Day! PPC Hero and SEO Boy love social media, and so do we! So update your Facebook status and Tweet away – Happy Social Media Day!
Today we have a guest post from one of our PPC Hero allies! Kathleen Colan is the Director of Marketing and Content for Mongoose Metrics. In her post, Kathleen goes over how to integrate call tracking with your PPC campaigns...
Continue Reading How To Effectively Capture Offline PPC Lead Conversions
Today Google released a tool allowing even the least programming-inclined people to build professional mobile web pages. Now, there’s no reason that anyone should ever be without a mobile landing page. It’s also free, which means budget isn’t an issue....
Continue Reading Create Mobile Landing Pages With No Programming Knowledge, For Free!
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