“Never complain when someone tries to help you. It doesn’t mean you can’t do it yourself, it’s just making it easier.” My fiancé likes to say this to me when I get upset at him for trying to help me...
Ticker Tuesday: Stop Wasting Time – Use Automated Tools!
As pay per click managers, we are all way too busy to be monitoring every minute moment in our PPC accounts. So why aren’t you using more automated tools? From Google’s automated rules to reports downloaded through Analytics Intelligence, Google has...
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Understanding Match Type Differences Between AdWords and adCenter
I thought I had a good grasp on keyword match types – that is, until I started studying for the adCenter exam. Then I realized there were some noteworthy differences between how Google and Bing interpret match types. If you’ve...
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“What Do Polar Bears Eat” and Other Weird Search Queries
In April, we published an article introducing WTQs: those search queries that cause you to raise your eyebrows, laugh out loud, or both. Even a search marketer with the most diligent negative keyword lists can’t prepare for these bizarre terms that show...
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The Strategy Behind Display Network Exclusions
Did you know that sometimes you should exclude automatic placements that have converted? Or that excluding at the URL level can be a waste of time, if not done right? Do you know how to sort the information based on...
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EXCELlent Series: Making Excel Subtotals Work For You
This week, we have been discussing a few of the ways in which Excel, that terrible and wonderful entity which tends to find its way into every search marketer’s daily life, can be harnessed to help you boost PPC performance....
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AdWords Interest Categories Now Available To All Advertisers
Interest category marketing has been in beta for over a year, but Google announced today that this feature is now available to all AdWords advertisers. These categories allow advertisers to better target audiences across the display network based on their...
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EXCELlent Series: Projecting PPC Account Performance In Excel
This is part two of our three part EXCELlent series, showing you how to boost PPC performance with Excel. Yesterday, Jessica expanded on her list of Excel Tips for PPC Managers. Today we’ll be looking at how to use excel...
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EXCELlent Series: 5 MORE Top Excel Tips for PPC Managers
After realizing how popular a topic Excel turned out to be on PPC Hero, I’ve decided to expand my top 5 Excel tips for PPC managers for our week-long series on Excel! Excel is an invaluable tool for PPC management,...
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Ticker Tuesday: Are You Sure You’re Optimized For PPC Mobile?
Google mobile search, pocket PC PPC, PPC mobilism…no matter what you call it, pay per click for mobile devices is a hot topic right now. In this episode of Ticker Tuesday, we go through how to check to see that...
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Google AdWords-Testing a Click Count Feature?
If I had a dollar for every time someone “caught” Google testing a new feature, I’d have enough money to put Oprah back on the air (we miss you, O!). However, sometimes those experimental features could have quite an impact...
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Happy First Day of Summer!
One of PPC Hero’s favorite summer hobbies is scuba diving! He’s all set to hit the water (and he’s certainly lathered on the sun screen!). From all of us at PPC Hero, have a fantastic first day of summer!
