Yeah, I realize that’s not the actual quotation from Empire Strikes Back, but I really wanted to continue the movie quotation theme from last month’s Letter from the CEO, and this one is perfectly applicable! In March, I wrote that...
Continue Reading Letter from the CEO – “Luke, I am your father.”
SEO Boy is ready for spring! He’s got his bike out, and……wait a minute. What shenanigans has SEO Boy gotten into today?! He must be playing an April Fool’s joke on us, showing up on the wrong blog like this!
Elizabeth Marsten of Portent Interactive has just released two new eBooks: "PPC for Your Small Business: Get Started Off Right."and "PPC for Your Small Business: Conquer paid search without spending a fortune." See what PPC Hero has to think of...
The top team in each region has been determined! Now it’s time for you to decide who will move on to the Championship game andcompete to win a free Wi-Fi Kindle. It’s PPC vs. SEO and Social Media vs. Blogging....
Yes, that’s a Spice Girls reference. No, I’m not ashamed by it. But enough about me and my poor musical taste. This post is about YOU and some of the changes we’ve made to get you what you really, really...
Continue Reading Tell Us What You Want, What You Really Really Want
Modified broad match works like a broad match keyword, except advertisers are able to select which terms within a keyword are important. For instance, the broad matched keyword ‘scary Halloween masks’ will show for anything from scary movies to spa...
With only 8 blogs remaining, the time has come to determine the top blog in each region. Select your pick for regional champ in the survey below. Remember, the winning blog will receive a free Wi-Fi Kindle so vote now to move...
I detest taking tests. So when I learned I would have to take the Microsoft adExcellence exam, it was enough to make me want to fake sick, convince my best friend to let me take his father’s prized Ferrari convertible...
Continue Reading Everything You Need To Ace Microsoft’s adExcellence Exam
The votes have been tallied and below are the Sweet 16 search marketing blogs as determined by you! The competition is getting more intense as there are only 4 teams remaining in each region. Vote for up to 2 of...
Every PPC marketer comes up against an account villain they need a little backup for. Well, luckily, PPC Hero is here to help you fight your PPC villains! What account scoundrels have you come up against lately? Have a high...
The votes are in! After four days of intense competition, the top 8 blogs in each region have been selected and move on to compete in Round 3 of Search Marketing Madness. See if you’re favorites made it to the...
Have you tried out the remarketing option in Google Adwords? I’ve been pretty impressed with the results that we’ve seen with this tool so far. Last month, the Hanapin team participated in a Google Webinar for Remarketing, and realized that...
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