I have clients and potential new clients ask me all the time how can they improve their quality scores in their Google, Yahoo and MSN PPC accounts. Quality Score is based off of relevance to the users search query and...
Continue Reading 6 Rules to Achieve Awesome Quality Scores & Increase PPC Performance
With so many new features coming out in online marketing these days, it is easy to lost sight of the small things that can impact your PPC account. Inspired by an SES Chicago panel, Kevin Lee has posted the top...
In the second week of December, we’re quickly approaching the end of the biggest gift-giving, and therefore the biggest shopping, period of the year. So, here’s one of the most important questions a good search marketer can ask himself/herself to...
Continue Reading Long Tail Terms for the Holiday Shopping Season
Late last week Search Engine Land posted an article on how Google is planning to stop allowing companies to create local business ads, and for anyone who currently has a LBA will stop displaying mid-December. Now the post did say...
Continue Reading Google LBA’s Are Being Removed, Get a Location Extension Instead
If you haven’t already- please, take a moment to fill out our readership survey! We’re looking to better understand our readers so we can specialize content to what you want…and we can’t do that without your help. It’s a win-win:...
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips. Enjoy!...
We’ve spoken before about using Google website optimizer to test different elements of your landing page to help increase conversion rates. But the other day the team here at Hanapin Marketing came up with a full list of those elements...
Continue Reading A Gazillion Ways to Test Landing Pages to Increase Conversions
After reading the second half of Ron Jones’s article, Measuring Success, on Search Engine Watch, I was struck with an overwhelming urge to blatantly steal his ideas. However, my more noble tendencies forced me to merely reference them, while giving him...
PPC Hero Readers – We need your help! In a continuous effort to improve our blog we’d liked to update our Readership Stats. We’ve created a short survey that we’d love for you to help us with. Our goal is...
Continue Reading PPC Hero Readership Survey – Your Chance to Win a Free Landing Page Review!
After spending the past few years working in PPC marketing, I’d like to believe I’m exceptionally competent at managing effective search campaigns. Based on the ROI and profit margins associated with many of those campaigns, that may be true. For...
Continue Reading Building a Better Keyword List – One Relative at a Time
We love the holidays! But I’m sure you knew that by now! We especially love Thanksgiving. Sure, family, friends and special time together is great… but we’re all about the food! Who isn’t, right? We’re also all about cheesy 1950s-looking...
If you have a PPC account that allows you to target across the Unites States, try adding geo-targeted campaigns for each of the 50 states to help increase your conversion and click-through rates. In most of my accounts I have...
Continue Reading Increase PPC Conversion Rates by Targeting High Volume Locations
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