Google Analytics is unquestionably a great resource for your PPC efforts. That being said, it is also chock full of data and statistics. If you aren’t careful, you can end up spending long periods of time within Analytics, plugging away...
Continue Reading Don’t Dig Around for the Stats You Need in Google Analytics. Build Custom Reports!
As part of our five day series on saving time while managing your PPC accounts, today I’ll go over automated reports in Google and MSN AdCenter. These automated reports have saved me a ton of time in the past 2...
Continue Reading Get Your PPC Stats ASAP with Automated Reports in Google and MSN
Since this week’s topics are all about saving PPC advertisers time when managing their accounts, this one is a must-know-and-use strategy that will surely help save you time creating new PPC campaigns, ad groups or accounts as a whole. If...
Continue Reading Upload Your Google AdWords Campaigns into Yahoo and MSN adCenter in a Flash!
Our week-long series of PPC time saving tips is now in full swing! Today I’ll be discussing how Google’s AdWords Editor and Microsoft’s adCenter Desktop can simplify your PPC management. Being the PPC geek that I am, when Google released...
Oh man! We love St. Paddy’s Day! PPC Hero doesn’t really have any specific national heritage or origin (he is a hero for all people!) but he always feels a special kinship with the Irish. Therefore, we always thoroughly celebrate...
Welcome to PPC Hero’s newest blog series! All week we are going to discuss ways to save time when managing PPC campaigns. For today’s topic, I’ll be tackling how carefully planned PPC account structures save time not only for management...
When it comes to managing PPC accounts, there is one thing we can’t seem to get enough of, and that one thing is time. There just aren’t enough hours in the day to accomplish all of the tasks you need...
Continue Reading Work Smarter, Not Harder! 6 Ways to Save Time When Managing PPC
It’s been an interesting week. I turned 26, which seems to be rather boring. I’m off to Denver and Boulder next week for spring break, hooray! Don’t fret though, someone else will get the roundup for you. Hope you all...
Today is PPC Hero’s second birthday! Yes, our fearless PPC superhero is two years old today! It’s been a great two years and we want to thank everyone who has helped PPC Hero grow in anyway. Whether you read PPC...
This post is dedicated to all the PPC search advertisers out there who think they have done everything to their PPC account and still can’t get the results they need to meet their goals. Just like any job out there,...
Continue Reading Never Get Bored With My PPC Tasks Checklist
Not long ago, the Google Content Network used to be a source of frustration for many PPC managers. This distribution channel can be difficult to master as the user intent for the Content Network is extremely different from the Search...
Continue Reading How to Utilize Your Placement Performance Report to the Fullest Extent
I got a good chuckle today. In 5 minutes time, I received two emails for two different accounts from Yahoo! Search Marketing this morning. The first one told me that my bids were too low, and the other reported that...
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