Our week-long series of PPC time saving tips is now in full swing! Today I’ll be discussing how Google’s AdWords Editor and Microsoft’s adCenter Desktop can simplify your PPC management. Being the PPC geek that I am, when Google released...
Celebrate St. Patrick’s Day with PPC Hero!
Oh man! We love St. Paddy’s Day! PPC Hero doesn’t really have any specific national heritage or origin (he is a hero for all people!) but he always feels a special kinship with the Irish. Therefore, we always thoroughly celebrate...
Discover How Carefully Planned PPC Account Structures Save Time when Running Reports and Managing Campaigns
Welcome to PPC Hero’s newest blog series! All week we are going to discuss ways to save time when managing PPC campaigns. For today’s topic, I’ll be tackling how carefully planned PPC account structures save time not only for management...
Work Smarter, Not Harder! 6 Ways to Save Time When Managing PPC
When it comes to managing PPC accounts, there is one thing we can’t seem to get enough of, and that one thing is time. There just aren’t enough hours in the day to accomplish all of the tasks you need...
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PPC News Roundup for March 13, 2009
It’s been an interesting week. I turned 26, which seems to be rather boring. I’m off to Denver and Boulder next week for spring break, hooray! Don’t fret though, someone else will get the roundup for you. Hope you all...
It’s PPC Hero’s Second Birthday!
Today is PPC Hero’s second birthday! Yes, our fearless PPC superhero is two years old today! It’s been a great two years and we want to thank everyone who has helped PPC Hero grow in anyway. Whether you read PPC...
Never Get Bored With My PPC Tasks Checklist
This post is dedicated to all the PPC search advertisers out there who think they have done everything to their PPC account and still can’t get the results they need to meet their goals. Just like any job out there,...
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How to Utilize Your Placement Performance Report to the Fullest Extent
Not long ago, the Google Content Network used to be a source of frustration for many PPC managers. This distribution channel can be difficult to master as the user intent for the Content Network is extremely different from the Search...
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Yahoo! Thinks My PPC Accounts Suck
I got a good chuckle today. In 5 minutes time, I received two emails for two different accounts from Yahoo! Search Marketing this morning. The first one told me that my bids were too low, and the other reported that...
Which 2nd Tier PPC Search Engine Gets the Best Results? Take Our Poll!
Google, Yahoo, and MSN are the dominate PPC search engines. Okay, Google is the really the dominate search engine and Yahoo and MSN try to keep up. However, there other PPC search engines that can generate results – but with...
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PPC News Roundup for March 6, 2009
Lovely weather. 60’s. Love it. Hope your winter is showing signs of going away as well *unless of course, you like winter*. Happy Friday as well, here’s the blogs for the weekly roundup. Brad Geddes gives us some advice on...
New Features Rolling Out For Yahoo! Search Marketing, FINALLY!
Yahoo! is finally catching up with Google and MSN and has some new features rolling out mid-March. Here’s what they are: 1. Day Parting: Yahoo! has officially opened up their targeting preferences to certain times of the day. This is...
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