Last week the PPC Hero team attended a lecture by Jim Koehler, Senior Statistician for Google. The lecture was on the campus of Indiana University as part of their Statistics Symposium (we are about a 7 minute drive from campus!)....
Continue Reading Is DMA Targeting Within AdWords the Wave of the Future?
PPC Hero wishes everyone an ewy-gooey sickeningly sweet Valentine’s Day! PPC Hero is offering up some PPC specific heart-shaped candies. He likes these much better than those personalized M&M’s. Have a great holiday!
Happy Friday PPC geeks I don’t want to jinx myself, but here goes nothing. I see perhaps a crack in winter’s armor. Or at least I hope. This weather is sweet! Which is great, because I coincidentally broke my ankle...
When it comes to designing landing pages, everyone thinks they’re an expert on what users want: your marketing team, executives, executive’s wives, IT and graphic designers all truly believe they know exactly how to design a landing page that meet...
Continue Reading Increase Conversion Rates with User Driven Feedback
In order to properly optimize your conversion rate, you don’t want to to track just the total number of conversions you generate at any given time. You need to understand the path users take through your site on their way...
Continue Reading Review Your Conversion Paths To Look For Optimization Opportunities
I like Google’s Content Network. We’re pretty good friends. Over the past few years our relationship has grown to one of mutual respect. I set reasonable parameters and CPCs, the Content Network returns the favor with semi-to-mostly relevant traffic. Last...
Continue Reading What to Do When the Content Network Goes Haywire
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next...
Continue Reading Know the How, When, Why of AdWords Conversion Optimizer
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next...
Continue Reading How To Track Phone Calls Generated From Your Landing Page
Happy Friday everyone! I’m taking a road trip up to Chicago this weekend to catch up with a bunch of old college buddies. I’m pretty excited … Plus, it’s not going to be -3 degrees outside, at least not for...
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next...
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next...
Continue Reading How and When Mom and Pop Businesses Should Use PPC
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next...
Continue Reading Highlight Your Keywords in Your PPC Ads to Generate Targeted, Relevant Clicks
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