This week’s roundup brings us some adieu about Match Types. Some discussion within the PPC community has lead to differing views about how they should be incorporated into your accounts. Does the state of the economy result in dirty PPC...
What To Do With Your Device Platform Settings within Your Google Adwords Campaigns
A short while ago Google added some additional options in the campaign settings of your Adwords account. Since some of these settings and options can be confusing for experienced advertisers as well as newbies, I’ll go over these settings and...
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Want Better Reporting for the Google AdWords Search Partner Network? You Got It!
The most recent addition to the Google AdWords distribution is the Search Partner Network. AdWords ads have appeared on these sites for a while but advertisers were not given the option to choose this distribution. Now, you can opt-in or...
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Match Types in Google AdWords – Use ‘Em if You’ve Got ‘Em
Today I came across a Search Engine Roundtable post from last week that speculates whether or not Google AdWords recommends using multiple match types for a single keyword phrase. Born out of a thread at WebmasterWorld, the post struck me...
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Wanna Write an Article for PPC Hero? We’re Looking for Great Guest Articles!
If you have some great PPC management insight and would like to share it with the world, here is your chance! PPC Hero is looking for some great guest articles! We are looking for articles that explore PPC management and...
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PPC News Roundup for January 16, 2009
Happy Friday everyone! We’re having a heat wave here in Indiana, with the temps supposed to get up to 14 degrees today. I call it a heat wave based on the sub-zero temperatures we encountered yesterdays. Grab your cup of...
Lessons Learned From SMN’s “Paid Seach for Big Sites, Big Brands” Webinar
Earlier this week, I sat in on Search Marketing Now‘s webinar, “Paid Search for Big Sites, Big Brands”, by Chris Sherman, Executive Editor at Search Engine Land. The gist of the webinar was giving out tips and tricks on how...
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Why Trademarked Names Are Allowed in Google Display URL
A PPC Hero subscriber brought this to my attention the other day. He said that the name of his client’s company was trademarked, and they filed this trademark with Google so no competitors could display their trademarked term in any...
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Yahoo Shuts Down Their Content Network in Europe
Today we received an announcement from Yahoo UK that they will be discontinuing their Content Match product in Europe. If you are running ads within a European-targeted Yahoo account, your campaigns will be effected. Just for clarity sakes, I will...
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Your AdWords Advertisements May Not Be Displaying When You Think They Are
As your Google AdWords campaign matures, you will be able to determine which days of the week, and what time of day, generates the best results, and you can manage your campaign settings accordingly. By utilizing Ad Scheduling within AdWords...
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Just in Case You Haven’t Heard Lately, PPC Account Structure is Still Important
Here at PPC Hero headquarters, we’re in the throes of training a new employee. At the tippity-top of the training agenda, right next to Search Engines 101, is a lesson on PPC account structure. Around here, account structure optimization is...
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PPC News Roundup for January 9th, 2009
Happy new year everyone! I had a nice, long vacation in Portland, drinking delicious seasonal beers and hanging out with the family. I hope the holidays treated you all gloriously as well. Being the new year, here’s my first PPC...
