Welcome to our week long exploration of the tips and tricks necessary for increasing retail sales during the holidays! As we are all aware, Black Friday and the following weeks are well, BIG. Big enough to be recognized as the...
We Recommend You Attend These Two PPC Webcasts From Search Marketing Now
One great source of insightful, interesting paid search marketing webcasts is Search Marketing Now. We attend their webcasts often and usually take away a handful of good ideas for our own PPC accounts. We thought we’d let everyone know that...
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Quick Tips to Boost Retail Sales on Black Friday and During the Holidays
It happens the same time every year, Black Friday, (the largest shopping day of the year), Cyber Monday, (the largest online shopping day of the year), and then Christmas. It’s the one time of year when people are forced to...
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PPC News Roundup For November 7th, 2008
The fine folks over at Search Engine Guide have just finished up their 12 post guide to Keyword Research, Selection, and Organization. Good details, useful advice, check it out! Included in the AdWords monthly budget beta? If so you should...
Google Says You Should be Including Canada in All Your PPC Campaigns, What!?
In the Google newsletter yesterday they announced that they will be automatically including Canada in all new campaigns. If you don’t want to target Canada you must remember to go into your campaign and remove the country from your geo-targeting...
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Google Terminates Advertising Agreement with Yahoo
This evening I received a notification from Yahoo that Google has terminated the advertising agreement between the two companies. I’ll let the actual announcement speak for itself (see below): Dear Advertiser, We wanted to reach out to you directly regarding...
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New Custom Reporting Feature in Google Analytics – Now in Beta
Some of you may have noticed a new ‘custom reporting’ feature while analyzing your Google analytics data. The new custom reporting feature allows advertisers to create a custom report with the metrics you want to see. The report is virtually...
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Don’t Forget to Vote Today… For PPC Hero!
With all of the fervor of the political climate today, PPC Hero has gotten caught in the excitement and announced his candidacy for President! Sure, maybe he announced his campaign a little late… on election day! But friends, he’s confident...
Learn How Google’s Newest Quality Score Update Will Affect Your Accounts
Last Thursday, Google announced their newest round of improvements to the AdWords Quality Score. Yet another line of detail to keep all of us PPC advertisers on our toes! At its simplest form, this Quality Score update removes the “influence...
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Help PPCHero Support the Red Cross National Disaster Relief Fund
The American Red Cross desperately needs everyone’s help to support the National Disaster Relief Fund. You can help the victims of thousands of disasters across the country each year, disasters like the Hurricanes of 2008, by making a financial gift...
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PPC Hero Landing Page Critique Podcast – Yo! Naturals
Today’s PPC Hero Landing Page Critique Podcast will focus on Yo! Naturals, submitted by Philip Segal. Philip said in his submission that the core directive for his landing pages is to generate leads from people who are interested in purchasing...
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Our Greatest Hits for October!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from October. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
