This evening I received a notification from Yahoo that Google has terminated the advertising agreement between the two companies. I’ll let the actual announcement speak for itself (see below): Dear Advertiser, We wanted to reach out to you directly regarding...
Continue Reading Google Terminates Advertising Agreement with Yahoo
Some of you may have noticed a new ‘custom reporting’ feature while analyzing your Google analytics data. The new custom reporting feature allows advertisers to create a custom report with the metrics you want to see. The report is virtually...
Continue Reading New Custom Reporting Feature in Google Analytics – Now in Beta
With all of the fervor of the political climate today, PPC Hero has gotten caught in the excitement and announced his candidacy for President! Sure, maybe he announced his campaign a little late… on election day! But friends, he’s confident...
Last Thursday, Google announced their newest round of improvements to the AdWords Quality Score. Yet another line of detail to keep all of us PPC advertisers on our toes! At its simplest form, this Quality Score update removes the “influence...
Continue Reading Learn How Google’s Newest Quality Score Update Will Affect Your Accounts
The American Red Cross desperately needs everyone’s help to support the National Disaster Relief Fund. You can help the victims of thousands of disasters across the country each year, disasters like the Hurricanes of 2008, by making a financial gift...
Continue Reading Help PPCHero Support the Red Cross National Disaster Relief Fund
Today’s PPC Hero Landing Page Critique Podcast will focus on Yo! Naturals, submitted by Philip Segal. Philip said in his submission that the core directive for his landing pages is to generate leads from people who are interested in purchasing...
Continue Reading PPC Hero Landing Page Critique Podcast – Yo! Naturals
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from October. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
Happy Halloween loyal PPC Hero readers! I hope its full of chills and thrills 😮 … As for myself, I always manage to channel my inner child and go all-out for Halloween, good times! Enough chit-chat, here’s our PPC roundup...
Happy Halloween from PPC Hero! The PPC Hero team is all dressed up and ready for some serious trick-or-treating! This year, PPC Hero was inspired by Disco Stew (from The Simpsons); Ms Clicks looks fetching (and frightening!) as Bewitched; and...
We’ve mentioned before that you can’t have the “set it and forget it” attitude when it comes to managing PPC accounts. While reviewing my Yahoo! account a few weeks ago, I noticed that we had generated a ton of extra...
As you know, we frequently write about the Google Quality Score. We do this because the Quality Score affects the performance of your AdWords campaign, and it is shrouded in mystery (a bad combo). Well, over the past year Google...
Continue Reading More Insights Into The AdWords Quality Score And First Page Bidding Strategy
Today, Marketing Pilgrim discussed something new in Google search results – expanded product views in AdWords ads! The example given was for Blue Nile, the massive diamond retailer. The regular PPC ad is still intact, but there is a plusbox...
Continue Reading Have You Seen This? Expanded Product View on Google PPC
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