Get your pencils, paper and book bags ready, we’re getting back to PPC basics with our week-long blog series. We get so consumed with writing about advanced PPC topics that we forget there are numerous beginner PPC advertisers out there....
Continue Reading Rookie or Veteran – PPC Basics Every Advertiser Should Know and Use
We all know that search marketing is a complex beast – Much more than most people would think. Ion Interactive drafts out a ‘Search Marketing Maturity Model‘ to help get a broad picture of the processes involved in search marketing....
A lot of times when we get new clients, they already have an existing PPC account they’re managing, but for obvious reasons needed the help of a PPC firm. The first thing I normally like to do when getting these...
Continue Reading 2 Ways You Could Be Killing Your Quality Score Without Knowing It
The PPC Hero team launched our Landing Page Critique Podcast Series in July. We have reviewed a handful of landing pages/websites in order to help readers generate more conversions and revenue. We received an update from one of our landing...
Continue Reading A 400% Increase In Conversion Rate? Yep, It’s Possible!
One thing is certain, when Yahoo! launched the new Search Marketing platform (aka “Panama”), it signaled the death of Content Match. At least as I knew it. Before the upgrade, I generated pretty substantial results (in terms of traffic/conversions generated)....
Continue Reading Yahoo! Improves Content Match and Assumes Our Performance Will Improve Too
Google announces another update for Adwords Editor 6.5. The new version has a new calendar picker for performance stats and horizontal scrolling in the data view plus auto-sizing columns. It also has a new keyword tool that allows users to...
At the recent PPC Summit in Los Angeles, Tim Ash gave a presentation on his methods for increasing landing page conversions. Tim is the President and CEO of www.SiteTuners.com. Site Tuners is a multivariate testing website optimizer that helps advertisers...
Continue Reading Use Trust Symbols & Credibility Elements to Increase Conversions
The folks over at Wordle have a great word cloud tool. This is interesting because you can see what the PPC Hero team discusses most and looks like these words are our favorite words: ad, distribution, search, ads, preference, position,...
Continue Reading What PPC Hero is All About: Check Out Our Wordle!
What do you do when you feel like you’ve hit the traffic ceiling for your campaigns? There are no budgets restricting your ad distribution but you still feel like you aren’t generating the amount of traffic you think you’re capable...
Continue Reading Use Your Impression Share Report To Increase Clicks and Conversions
Last week the PPC Hero team had a discussion about what paid-search tasks advertisers have the most problems with. One of the biggest we came up with was concerning spending budgets and how they are distributed between the various search...
Continue Reading Learn How to Distribute Your PPC Budget between Search Engines
This offering from PPC Advice gives their outlook on the staggering economy and its impact on the online marketing industry. It’s a positive one, and for all of our sakes, we can hope it pans out like they predict. You...
One thing I love about managing PPC campaigns is that I’m always exploring new features, using new tools, running different reports, etc. In this process I always manage to learn something new. I have used the position preference tool in...
Continue Reading Why Position Preference May Stop Showing Your Ads
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