This week we are exploring advanced PPC strategies, and bidding on branded keywords is a regularly debated tatic. According to a study conducted by Hitwise, one in seven brand searches do not end up at the searched-for brand’s website. This...
Continue Reading PPC, Trademark Laws, and Copyright Laws: How to Play Fair and Still Win
Recently, we asked our readers what topics they would like to see covered when it comes to advanced pay-per-click management strategies. There were several good suggestions, and this week we’re going to discuss some of the topics our readers are...
Continue Reading Advanced PPC Strategies: With Great Knowledge Comes Great PPC Performance
Can’t get enough of that hunky PPC Hero? Or that wily SEO Boy? Or that gorgeous Miss Clicks? Or that shady ROI Bandit? Well, now you can! We have created a PPC Hero Illustration Archive over at Flickr. Now you...
Continue Reading Get Even More PPC Hero: Check Out Our Illustration Archive!
The YSM blog suggests three questions to ask about your clicks when you see an unexpected surge in traffic: Have you changed anything recently? Have you noticed abnormal click activity (by reviewing logs, etc.)? Have you set a daily spending...
Late last week, several of my PPC clients received emails from Google concerning the relationship between their AdWords and Analytics accounts. According to the opening lines of the message, my clients’ accounts were not properly linked and I had until...
Continue Reading Google Reminds Advertisers to Verify the Link Between AdWords and Analytics
What is a conversion funnel? A conversion funnel is the path a customer takes from entering your site through the checkout process and finally the end goal being the purchase or signup confirmation page. The conversion funnel shows the first...
Continue Reading How to Set Up Conversion Funnels in Google Analytics
A number of my PPC campaigns are geographically targeted, as I’m sure many of your PPC campaigns are as well. For these campaigns I adhere to my list of best PPC practices: ad text testing, bid management, keyword research, content...
Continue Reading Use Demographics To Geographically Target Your PPC Ads
Eric Enge from Search Engine Watch talks about just how important landing page optimization is for search engine marketers in terms of increasing revenue. A few steps into optimizing your landing page is to think back to when you originally...
As of April 1, Google will be making significant changes to their enforcement of display URL policies. The “Policy Team” has taken a stricter stance on the relationship between display URLs and destination URLs — and they will be allowing...
Yes, it’s that time of year when love is in the air! As you can see, PPC Hero is quite smitten with our brand new character: Miss Clicks! Of course, every PPC manager is trying to attract clicks but PPC...
In searching through our web stats today, the category “Advanced PPC Strategies” ranks as one of the top 10 pieces of content on our blog. All time, it’s the 4th most viewed piece. Clearly, you’re interested in it! So, we’re...
Continue Reading Advanced PPC Strategies: What Do You Want to Read About?
As you may, or may not, know the Google content network is a mysterious beast. It can certainly generate a great wealth of traffic, but that traffic isn’t always of the highest quality. However, if you can achieve the right...
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