Once you’ve launched your Google AdWords content optimization resulting in greater impressions, clicks and conversions, what is the next step to expand your account? Good question! Now you need to take what is working and make it work better and...
Continue Reading The 6 Next Steps After Your AdWords Content Optimization
With the holidays upon us, it’s time to start talking statistics. Marketing Pilgrim shares 8 statistics for internet retailers this holiday shopping season. For example, 61% of online shoppers prefer free shipping and 68% of internet users shop or research...
Officially announced in March, Google’s Pay-Per-Action (PPA) BETA test has now been running for 8 months. In that time, advertisers and publishers alike have grown accustomed to the new system and are developing a sense for what works and what...
Continue Reading 5 Things to Consider When Running a Google AdWords Pay Per Action Campaign
It’s natural to be afraid of something you don’t understand. Fear can create distrust, and this can lead to griping and blaming the “problem” and not focusing on the solution. I see this when I read Graywolf’s article “Google Adwords...
PPC Hero would like to wish all of our wonderful readers a very Happy Thanksgiving! As you can see, PPC Hero couldn’t wait until Thursday! Turkey is one of his favorite foods, aside from Lifesavers, Ho Hos, beets and kung...
Google’s content network is a completely different beast from the search network. To get great results from the content network you need to approach it with an entirely different perspective from search. A fresh, new perspective can found by doing...
Continue Reading How To Optimize Your AdWords Content Optimization
If you perform SEM for an internet retail business, chances are you’ve had to run your fair share of test orders. Rimm-Kaufman posted a list of fake, but valid credit card numbers for easier testing (Visa, MC, AMEX, take your...
Since when did deceit become a useful pay-per-click tool? A few months ago I discovered Engine Ready’s article titled Operation Camouflage, The Art of War, and PPC. The folks at Engine Ready spelled out how to hide your ads from...
Continue Reading Debunking the Operation Camouflage Strategy: Is Deceit Really a PPC Best Practice?
When looking for better ways to manage pay-per-click accounts, interviewing PPC experts for their tips and advice almost always seems to help. Brent Sharp who blogs on PPC and SEO management from SEOSpeedwagon was nice enough to share this thoughts,...
Continue Reading SEOSpeedwagon Interview on Pay-Per-Click Tips, Tricks, and Advice
Douglas Karr is celebrating some very impressive milestones for his blog! In honor of reaching 1,000 posts, over 1,000 daily unique visitors and over 1,000 RSS subscribers Douglas is giving away $1,000! Hanapin Marketing (and the PPC Hero Team) is...
When you load new keywords into your campaign, what is your initial bidding strategy? There has been some recent discussion on the best practices for setting bids on brand new keywords and I thought I’d throw in my two cents....
Continue Reading How To Launch a New Keyword: Hit the Ground Running!
Slight changes in your PPC ad copy can have a huge impact on your click-through rate and conversion rate. Want to see how revisions a PPC ad text increased conversions by 300%? MindValley Labs dissects their success and sheds some...
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