We’ve recently been asked a question regarding ad URLs: “Hi, I’ve been using Google Adwords and MSN Adcenter for a while and have decided to have a look at yahoos PPC offering, now all seems ok, except it doesn’t seem...
Continue Reading Display & Destination URLs: Make sure they are fraternal twins
This past week I finally jumped on the Pay-Per-Action (PPA) bandwagon and started a campaign for one of my clients. Despite having read through the official documentation and a very helpful step-by-step guide to setting up campaigns, once I actually...
Continue Reading Peeling Back The Layers of Google’s Pay-Per-Action Beta Test
“You don’t have to go to the dark side and cut your competitor’s phone lines or go into a bathroom and write, “For a good time, call [insert competitor’s CEO’s name here].” But if you believe you’re Luke Skywalker and...
A Look into adCenter’s Quality Score Rankings The Psychology of Search: Understanding the psychology behind the search process makes us better advertisers and SEOs. A close look at AdWords’ four bidding option at Search Engine Land. This is a very...
We’ve been tagged by PPC Blog. Instead of having John, Amber and myself post 5 reasons why we each blog I thought I’d write 5 reasons why we blog as a collective: We saw an opportunity to dig into the...
In yet another rally cry against a-typical landing pages, this post praises the use of more conversion paths. Google AdWords interface nearly slowed to a halt yesterday with many advertisers experiencing serious delays in account management. Jeeves is dead. Long...
There has been much chatter in the SEM blogosphere about the new Adwords feature called “preferred cost bidding,” but no one has actually put it to the test to see how well it works. (Here is a post on ppclab.com...
Continue Reading Preferred Cost Bidding; Results are In (Almost)
The ability to track both clicks and calls is an important process when search clicks don’t immediately convert into sales leads. According to a forum thread, AdWords advertisers are seeing a new Negative Keywords tab within the keyword tool. The...
Even though we have been managing accounts within Panama for the last five months, we are still acclimating to Yahoo!’s new interface – as I’m certain most online marketers are still trying to gain their bearings as well. Recently we...
Continue Reading 4 Ways to Enhance Your Performance in Yahoo!’s Panama
I entered some new keywords into my Adwords account and I checked them the next day and found I had received no impressions yet. I scrolled over to the magnifying glass icon (the ad diagnostic tool) next to the actual...
Yahoo! PayPal Checkout Program Launches New Google Adwords account snapshot is now out of beta, and looks very similar to the Yahoo! account snapshot. Will the creation of a “White Label” AOL PPC service cause any serious impact to the...
The advent of Yahoo!’s new Panama interface has been a great improvement over its predecessor. However, one piece Yahoo! chose not to include was access to their international network via a single account (much like Google does). As such, we...
Continue Reading Setting Up an International Yahoo! PPC Campaign
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