Cross-platform strategy: Start with top-of-funnel targeting on LinkedIn and end with remarketing on Facebook for more qualified, cheaper leads for sales.
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How To Maximize eCommerce Revenue When Demand Skyrockets
This blog describes the PPC performance, during the stay-at-home period, of 3 eCommerce businesses and how we maximized revenue during a period of high demand.
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Sustaining Client Relationships When Marketing Budgets Are Low [3 Tips]
Here are 3 tips to sustain the relationship between an account manager and a client when paid media marketing budgets are low.
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Video Remarketing: LinkedIn vs. YouTube
Given our industry’s hard turn toward video and the potential for big returns, it should be a no-brainer to invest in the medium. Here are our test results.
3 Forecasting Strategies For PPC Data Anomalies
COVID-19 has shown me that there are multiple ways to make PPC projections despite data anomalies. This post outlines 3 of those strategies.
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Boosting Sales Consistently with the Right Product Video
Product videos are fantastic assets to show prospects what you’re offering in the most authentic and realistic way. Learn how to make outstanding product videos.
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UPDATED! The Paid Media Pulse COVID-19 Dashboard
We're tracking COVID-19's impact on the paid media industry with our Paid Media Pulse dashboard, a report which shares survey data from marketers across the globe every month.
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Google Unpaid Shopping Traffic – Early Results
Free product listings rolled out for most US accounts in April. Since launching free product listings, one brand has increased total click volume by 5.6%.
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Webinar Today! Pitching Programmatic: Get Your CMO On Board
Join James Sexton from Brainlabs and Alex Lamoureux from Acquisio as they discuss all the things you need to know when you decide to leap into programmatic - from choosing platforms to leadership buy-in.
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Reduce Ad Copy Mistakes With Ad Content Calendars
By creating a content calendar to improve coordination with internal teams, you will improve the effectiveness of PPC campaigns.
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How To Merge PPC Data Across Platforms
Data comes in all shapes and sizes, from multiple platforms and in various formats. This post describes common methods of PPC data aggregation.
When To Test Google Ads Portfolio Bidding
In this post, I’ll break down portfolio bidding and 5 different campaign structure scenarios when I tested it.
