Working at the account level can be restrictive. MCC level scripts provide a solution for handling many accounts to scale further and work more efficiently.
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[Hero Academy Video] How and When to Use Negative Keywords
In this new lesson on Hero Academy, Emma Smith will show you both how to find and exclude negatives, as well as best practices for using them.
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Be a Better Marketer in 2020
At Hero Conf, we have 4 times the PPC tracks as SMX or Pubcon. We guarantee you’ll get actionable content that you can start implementing right away.
How Ecommerce Brands Can Benefit From A Growing IoT Market
Given the steady growth of the IoT market, what can ecommerce brands do to take advantage? Let’s take a closer look at the possibilities.
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[Updated] The Beginner’s Guide To Setting Up A Google Ads Account
Are you set up to run successful campaigns? This guide is designed to not only walk you through set up but ensure you have the necessary assets in place to run successful Google Ads campaigns.
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New Release! Paid Advertising Trends for Ecommerce Marketers
Hanapin's newest short report on ecommerce. It covers trends & benchmarks, where dollars are being invested, and our thoughts as an agency on what's happening.
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Google Ads Trademark Policies: What You Need To Know
Google Ads trademark issues can cause delays to your campaign. This article covers common trademark issues and steps you can take to fix them.
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Sessions 1 & 2 at the PPC Hero Summit Features Google, Microsoft, and Taboola
The 2020 PPC Hero Summit will take place in about 3 weeks and we have a jam-packed schedule for the online event that features Google, Microsoft, and Taboola.
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5 Essential Facebook Ads Audiences for 2020
This blog post describes 5 must-have audiences for Facebook advertisers and insights on how to leverage them.
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Hero Conf Is As Legit As People Say It Is – See For Yourself
We’re serious about paid advertising at Hero Conf, but that doesn’t mean we can’t have a good time too. Here’s what other people had to say about Hero Conf last spring.
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Facebook’s Mandatory Change Coming Soon: Ad Set Budgets Are Going Away
Here's what you need to know about Facebook's mandatory move away from ad set budgets to campaign budgets. The change will take place as early as Feb 2020.
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4 Ways You’re Not Utilising AI Properly In Your PPC Campaigns
AI can save your business time and perfect your PPC campaigns. But, only if you’re using it properly. Find out if you’re making these common mistakes here.
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