If you are a start-up and your marketing budget is tight, make sure to try these effective and low budget pay-per-click marketing tips and techniques to grow your business.
Continue Reading How to Grow a Startup With Paid Search on a Low Budget
The Future of PPC Panel: Looking Forward to 2020
Join us on November 7 at 1pm ET for insights from Hanapin’s Carrie Albright, Wordstream’s Navah Hopkins, and Search Engine Land’s Ginny Marvin as they discuss predictions and trends for 2020, and give you expert strategies you can utilize.
Continue Reading The Future of PPC Panel: Looking Forward to 2020
How to Diversify Your Marketing Traffic Sources and Why You Should
Don't let your traffic sources run dry if Google has another major algorithm change. Diversify by investing in multimedia, print marketing and more.
Continue Reading How to Diversify Your Marketing Traffic Sources and Why You Should
How to Forecast Spend Potential for Paid Social Campaigns [Free Tool]
Ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this?” Today, we go through two approaches, including a free tool, to forecast spend...
Continue Reading How to Forecast Spend Potential for Paid Social Campaigns [Free Tool]
YouTube For Action Leads Form Ads: Early PPC Results
Curious how this Google beta product is performing? After testing for a short while, we have the data and insights just for you!
Continue Reading YouTube For Action Leads Form Ads: Early PPC Results
What The gclid?
Most of us use auto-tagging, but don't know how it works. What does auto-tagging do and why is it important in your Google Ads account?
[Hero Academy Video] Targeting the Right Audience in Microsoft Advertising
In this new, short video on Hero Academy Senior Bing Ads Client Development and Training Specialist, Rachel Rogowin, discusses the variety of targeting now available in Microsoft Advertising and how to use each of them for more effective audience targeting...
Continue Reading [Hero Academy Video] Targeting the Right Audience in Microsoft Advertising
Use this story-telling device to enhance PPC reporting
You have a client, they want more leads, more sales, more content downloads, more webinar registrations. But there are forces working against them: limited budgets, competition, a poorly designed website, bad creative. The strategy you draft is how you will...
Continue Reading Use this story-telling device to enhance PPC reporting
PPC Marketing: How to Reach Quality Leads and Prospects
Working on your PPC lead quality takes some work. But with actionable PPC campaign techniques, you can reach high-quality leads and significantly improve your ROI.
Continue Reading PPC Marketing: How to Reach Quality Leads and Prospects
The 3 Search Campaign Analyses You Need To Run
Ongoing PPC search campaign analyses are crucial to improve performance and cut wasted spend. In this post, we’ll discuss 3 of the top analyses to run.
Continue Reading The 3 Search Campaign Analyses You Need To Run
Click & Bot Fraud: The Spookiest Specters of PPC
What's the scariest thing in PPC this October? Click and ad fraud. Learn who's committing click fraud, how to tell if you're the target, and how to combat it.
Continue Reading Click & Bot Fraud: The Spookiest Specters of PPC
Top 4 Reasons Hanapin Loves Pinterest Ads for Travel
There are a lot of great reasons why travel businesses should be running Pinterest ads, but here are our top 4.
Continue Reading Top 4 Reasons Hanapin Loves Pinterest Ads for Travel
