This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it.
4 Thoughts on the Future of CRO Even Though I’m Not a Fortune Teller
CRO is an essential element of your digital marketing and it will continue to be important for years to come. Our State of PPC survey confirms its importance every year. Whether you’re new to CRO or a veteran optimizer, here...
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New Research! The State of PPC
In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are...
Facebook Targeting: Lookalikes vs. Your Intuition
Does your refined knowledge about your target customer really beat Facebook's? It's probably worth a revisit.
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September Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major ad platforms.
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60-Minute Masterclass: Google Ads Automation Best Practices
Join Hanapin Marketing and DialogTech for a live webinar to learn how advertisers can use Google Ads automation to drive more of the right conversions.
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Pinterest Ads: The Basics
Pinterest, as a relatively new advertising platform with promising potential, is the perfect place to start diversifying your digital strategy.
Advanced Training To Beat Your Competition
Even experts need additional training to stay ahead of the game in the fast-paced PPC industry. That's why we offer several advanced training sessions for the more seasoned digital marketer at Hero Conf.
Top 10 Reasons Why Your Ads Aren’t Showing in Google
Is your ad not showing? Check out the top 10 reasons why your ads may not be showing in Google. Start working your way down the list!
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Straight to Amazon Facebook Ads
Combine the strengths of Amazon and Facebook by creating Facebook ads that lead directly to your product pages on Amazon. See why they can be a great idea.
Launch Your Podcast Campaigns on AudioGo
Podcast listenership has blown up over the last couple of years. With more than 50% of the US population listening to podcasts for the first time there’s a large opportunity for advertisers to enter this market.
3 Unconventional Ways to Use Automated Bidding
By thinking outside of the box, you’ll be able to not only embrace these new options from Google in a cool way but continue pushing your accounts forward.
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