VLOOKUP is one of those functions that makes Excel great. VLOOKUP has its issues though. Don't worry there is an alternative, INDEX MATCH. Not only does it replicate the functionality but has its own perks and bonuses. By the end...
Continue Reading Index Match: The Better Alternative to Vlookup
In this special edition of our PPC Newsflash series, Hanapin’s President Jeff Allen and Director of Services Carrie Albright, break down what kind of stats and insights you’ll find in our newest report.
Continue Reading The PPC Newsflash: State of PPC Insights for Digital Marketers
Last week, we asked a panel of paid social pros to answer your Facebook questions. For those who missed the webinar, we are sharing the highlights.
See how the principles of lean six sigma, concerned with reducing both variability and waste in operations, can be applied by digital marketing managers.
Continue Reading Lean Six Sigma for Digital Marketing Managers
Join Hanapin Marketing’s Alaina Thompson and Feedonomics’ Brian Roizen for their take on the 2020 landscape for online marketplaces and strategies for success.
Continue Reading Predictions for Online Marketplaces in 2020
Digital Marketing jobs: Senior PPC specialist, Paid social marketing manager, Paid media specialist
Continue Reading 8 New Jobs Posted on the PPC Hero Job Board
Are you just getting started with programmatic? If so, we've got some handy resources to help you understand the landscape.
In this new, short video on Hero Academy, Account Manager Ryan Opal, will talk you through how to manage frequency capping in Google, Facebook, Amazon Programmatic, Display, and Video 360.
Continue Reading [Hero Academy Video] Overview of Frequency Capping
Sometimes the work challenges you're facing need personalized attention tailored to your specific roadblocks - especially when it comes to Excel. Learn how you can get custom attention to solve your biggest Excel headaches.
Have you been thinking about scripts and PPC recently but have been too intimidated by the coding aspect of scripts? Have no fear, PPCHero is here to help!
Are you looking for ways to get more leads from your website? If so, conversion rate optimization (CRO) might be what you need. Here are 5 resources to get you started!
Continue Reading Conversion Rate Optimization (CRO) for Beginners: 5 Resources
One of the advantages of PPC marketing is the ability to analyze the online behavior of your target audience and quickly expand your reach to generate revenue. Pay-Per-Click ad campaigns are a great way to optimize branding exposure and implement...
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