One of the advantages of PPC marketing is the ability to analyze the online behavior of your target audience and quickly expand your reach to generate revenue. Pay-Per-Click ad campaigns are a great way to optimize branding exposure and implement...
[Hero Academy Video] A Breakdown of Ad Extensions for Google Ads
In this new, short video on Hero Academy, Hanapin Account Manager, Elliot Kemp, will do a comprehensive breakdown of ad extensions available in Google Ads and how you can use them.
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Facebook Ads for Beginners: 5 Resources
Are you just getting started with Facebook Ads? If so, we've got some handy resources to help you launch your first campaign.
The Great Brand Keyword Debate: What You Need To Consider
We have been answering the questions of “Should I bid on my brand keywords?” and “Should I bid on competitor keywords?” since Google AdWords (now Google Ads) was first introduced. We all have personal opinions about the ethics of bidding...
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Our thought-leaders are in the trenches daily, innovating and applying the newest trends in paid media to in-house or client accounts all over the world. If leading the charge in paid advertising speaks to you, we want you to speak...
How to Prepare For An Internal Client Transition
Internal client transitions can be stressful, but they don't have to be impossible. In this post, I explore the numerous things I have learned along the way that will make transitioning on or off a new account a smooth process!
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Facebook Ads: Ask Us Anything
In this webinar, Omri Erel from Socialbakers, Paul Wicker from AdStage, and Cassie Oumedian from Hanapin Marketing will answer your Facebook questions.
Competitor Analysis & CRO with SEMrush
Competitor analysis helps clarify the user journey by giving you the full view of the competitor landscape. This article takes a look at how to use SEMrush to complete competitor analysis.
[Hero Academy Video] How to Turn Ad Copy Brainstorming Into a Science
In this new, short video on Hero Academy, the Senior Manager of Global Engagement and popular industry speaker , Purna Virji, will lay out a 3 step process that will help you come up with copy that will better resonate...
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Microsoft Audience Ads: Auto Enabled Via Image Extensions
Search ads within Microsoft Ads can automatically be placed on the Audience Network. Find out if yours are showing and the steps you need to take to remove it if desired.
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August Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms.
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Connected TV: 3 reasons you should be using it
Advertising is coming full circle again. Brands realize that search and social are no longer silver bullets that will drive high volumes of sales at a low cost. Branding, funnel building and prospect nurturing are essential in a modern marketing...
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