New jobs have been posted to PPC Hero's Job Board, including new positions open at Hanapin Marketing, Seer Interactive, Search Influence and Bayada.
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Creating Successful PPC Ad Copy for B2B and B2C
Whether you aim to attract local B2C clients or international B2B partners to collaborate with, PPC ads can help you on both fronts and then some. According to 99 Firms, PPC visitors are 50% more likely to engage with your...
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Facebook Dynamic Creative: Level Up Your Ads
Understand Facebook's dynamic creative feature, how it works, how to set it up, best practices, and real-world results with positive impact.
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Attend as a team. Grow as a team.
Sixty-six percent of last year's attendees came as at least a pair, if not a team of 3+. Companies know there is more value in sending teams to conferences.
Robust Reporting with Google Sheets Query Function
The reporting steps and examples in this article will assist in automating your own complex report and creating dynamic tables to save your time and sanity.
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How to Troubleshoot PPC Performance (Template Download)
Download an easy to use ppc performance troubleshooting template that will organize your analysis and allow for easy collaboration among teams.
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Thriving in an AI World: Tips for PPC Professionals
Former Google Ads evangelist Frederick Vallaeys along with Hanapin's own Jeff Baum will give you guidance to thrive in this new AI landscape, as well as provide some brand new research and insights on AI and automation, brought to you...
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Mobile Ads Make Cents: Get More From Mobile Ads
Here are 5 ad features you can use to make your pay-per-click ads mobile-friendly.
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How To Nail Your Next QBR
Just seeing the term QBR can make someone sweat. Although QBR's can seem scary, they can be extremely beneficial. After reading this guide, you should see QBR's as a way to get to know your client and their business better,...
Lessons Learned as a PPC Analyst
My six year Hanaversary is coming up, so I’ve been doing a bit of reflecting on what I’ve learned working as a PPC Analyst. I didn’t start out as an analyst, and didn’t always know this is where I would...
Target CPA Bidding: Avoiding Over-Delivery
The mass integration of automation and AI in our daily work lives is upon us. It can be seen almost everywhere within Google, Facebook, Amazon, etc. Google is leading the charge with automated tools available anywhere from bidding, to ad...
3 Common Reasons Why Marketers Don’t Invest in Their Post-Click Experience… & Why That’s a Big Mistake
It's important to give CRO time, money, and much-needed love and attention. My goal is to offer some clarity on why you should stop blaming these 3 things on not doing CRO and just do it already. It just makes...
