Download an easy to use ppc performance troubleshooting template that will organize your analysis and allow for easy collaboration among teams.
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Thriving in an AI World: Tips for PPC Professionals
Former Google Ads evangelist Frederick Vallaeys along with Hanapin's own Jeff Baum will give you guidance to thrive in this new AI landscape, as well as provide some brand new research and insights on AI and automation, brought to you...
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Mobile Ads Make Cents: Get More From Mobile Ads
Here are 5 ad features you can use to make your pay-per-click ads mobile-friendly.
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How To Nail Your Next QBR
Just seeing the term QBR can make someone sweat. Although QBR's can seem scary, they can be extremely beneficial. After reading this guide, you should see QBR's as a way to get to know your client and their business better,...
Lessons Learned as a PPC Analyst
My six year Hanaversary is coming up, so I’ve been doing a bit of reflecting on what I’ve learned working as a PPC Analyst. I didn’t start out as an analyst, and didn’t always know this is where I would...
Target CPA Bidding: Avoiding Over-Delivery
The mass integration of automation and AI in our daily work lives is upon us. It can be seen almost everywhere within Google, Facebook, Amazon, etc. Google is leading the charge with automated tools available anywhere from bidding, to ad...
3 Common Reasons Why Marketers Don’t Invest in Their Post-Click Experience… & Why That’s a Big Mistake
It's important to give CRO time, money, and much-needed love and attention. My goal is to offer some clarity on why you should stop blaming these 3 things on not doing CRO and just do it already. It just makes...
Relinquishing Control Or: How I Learned to Stop Worrying and Love PPC Automation
The manual methods that work are the exception, not the rule. Repeat that to yourself every time you think you are outsmarting the system. Educate yourself, experiment, and stay excited. Can you imagine working in an industry that doesn’t change...
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July Updates to Paid Advertising Platforms
July has been an exciting month for new updates to paid advertising platforms. Google Ads rolled out 7 new updates alone. In this monthly blog post, we bring you the latest from all of the major platforms. Google Ads What:...
Does PPC Make The World A Better Place?
How PPCers can find meaning in their jobs, even as tech and digital advertising are increasingly met with hostility.
When National News Impacts Your Client
Staying up-to-date on the latest events that may impact our clients in a negative or positive way.
Facebook Ads And Fair Housing – Are You Compliant?
Facebook Unrolls New Targeting Limitations For Special Categories
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