Facebook Unrolls New Targeting Limitations For Special Categories
Continue Reading Facebook Ads And Fair Housing – Are You Compliant?
Midwest Digital Marketing Day: Free Day of Training On July 25th
Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out,...
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How to Exclude Mobile Apps in Google Ads
In this article, you will learn the most effective way to exclude mobile apps and potential challenges in the process. Additionally, I'll outline the potential impact of mobile app traffic on performance.
Actionable PPC Tips for Personal Injury Law
Struggling with PPC for Personal Injury Law? Learn some PPC tactics which you can implement today to help optimize your PI campaigns!
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Actionable Takeaways on Amazon Ads, Pinterest, CRO and More
Become a better digital marketer with real-world advice, PPC best practices, and a healthy to-do list after leaving Hero Conf London, 21-22 October at etc.venues St. Paul’s. This year’s program is well on it’s way to becoming our largest UK...
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RSAs vs. ETAs: Stop Comparing CTR
You may be doing it wrong. Learn how to accurately compare Responsive Search Ad to Expanded Text Ad performance.
Advertising Platforms for Podcasts
More than half of the US listens to podcasts. Learn where you can advertise your podcast.
3 FAQs about Midwest Digital Marketing Day
1. What is Midwest Digital Marketing Day? A free, virtual event for all digital marketers, hosted in the heartland Three actionable webinar sessions led by PPC Pros Slack discussions to deepen learnings A networking event Opportunity to participate in a...
Overcome B2B Challenges with Actionable Paid Social Tactics
As a B2B marketer, you know you’ve got it tough. Trying to target multiple people within an organization, who are probably in different stages of your funnel, on top of the challenges of a long sales cycle, is not a...
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Paid Search Audience Testing: Zero Cost Testing
By layering on different audiences types within Google Ads, you gain valuable knowledge for free.
Continue Reading Paid Search Audience Testing: Zero Cost Testing
The PPC Newsflash: Microsoft Advertising Rolls Out Ad Customizers
On July 10, Microsoft Advertising unleashed Ad Customizers. This new Microsoft Advertising feature is key towards helping marketers scale effective ads that will reach customers with the right message at the right time. In this episode of the PPC Newsflash,...
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#Ham4PPC: A Tribute to Digital Marketing
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional.
