As digital marketers in the Midwest looking for more options to network and share insights, we created a new online event happening on July 25th called Midwest Digital Marketing Day. Learn more about it!
Continue Reading New Online Event! Midwest Digital Marketing Day
Google is introducing image ads to search by unveiling a new Gallery Ad format.
Continue Reading Google Gallery Ads – Another Day, Another New Ad Format
See the results of a Target Impression share bidding experiment for a multi-brand strategy.
Continue Reading Look Me in the AI: A Glimpse Into Target Impression Share Bidding
The 2019 State of Paid Social is a comprehensive breakdown of what's happening in social advertising. You'll find trends and benchmarks on social budgets, platforms, ad formats, and challenges other marketers are facing.
Here are four ways on how you can make a seamless transition for your account and help your new contact fit into their role with ease.
In order to have a successful branded campaign, it’s important to think about every step in the user journey: pre-click and post-click.
Continue Reading Investing in Brand Campaigns? Post-Click Experience is Key
We've done the work to bring you the best, most actionable content in the paid media industry, and we're excited to debut new sessions we know you'll love at Hero Conf.
Facebook recently revamped the relevance score metric into three new metrics. Learn more about this change and how it helps you.
Continue Reading Facebook Relevance Score: One Metric Becomes 3
New jobs have been posted to PPC Hero’s Job Board, including new positions open at ArcBest, Savings.com, Hanapin Marketing, and Lewis Media Partners. Here’s a brief look at some of the positions available: Savings.com Santa Monica, CA Role: Search Engine...
Continue Reading New Open Jobs at Savings.Com, Hanapin Marketing, Lewis Media Partners and ArcBest
Google Ads What: Choose conversion actions to bid for at the campaign level Details: This update gives advertisers the ability to optimize an entire campaign towards specific conversions. Previously, conversions applied to all campaigns in the account so limiting a...
Continue Reading Early June Updates to Paid Advertising Platforms
A new form of advertising on YouTube is on the horizon! Lead Form Ads are coming! Learn from our initial testing missteps and save yourself time and energy.
Continue Reading YouTube Lead Form Ads for PPC: What You Need to Know Before Getting Started
In the world of PPC, you have to be organized in some way, shape, or form. In this post, I’m going to walk through the art of status docs, stick notes, and to-do lists.
Continue Reading Sticky Notes, To-Do Lists, Status Docs – Oh my!
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