New jobs have been posted to PPC Hero’s Job Board, including new positions open at ArcBest, Savings.com, Hanapin Marketing, and Lewis Media Partners. Here’s a brief look at some of the positions available: Savings.com Santa Monica, CA Role: Search Engine...
Continue Reading New Open Jobs at Savings.Com, Hanapin Marketing, Lewis Media Partners and ArcBest
Google Ads What: Choose conversion actions to bid for at the campaign level Details: This update gives advertisers the ability to optimize an entire campaign towards specific conversions. Previously, conversions applied to all campaigns in the account so limiting a...
Continue Reading Early June Updates to Paid Advertising Platforms
A new form of advertising on YouTube is on the horizon! Lead Form Ads are coming! Learn from our initial testing missteps and save yourself time and energy.
Continue Reading YouTube Lead Form Ads for PPC: What You Need to Know Before Getting Started
In the world of PPC, you have to be organized in some way, shape, or form. In this post, I’m going to walk through the art of status docs, stick notes, and to-do lists.
Continue Reading Sticky Notes, To-Do Lists, Status Docs – Oh my!
Finding the time to work on a strategy with an ever growing task list is a day to day struggle for the digital marketer. This challenge becomes even more relevant in paid search where many of our levers are tactically...
Continue Reading Turn Your PPC To-Do List Into a Digital Strategy
In this webinar, you'll learn how to expand past your current buying strategies and use the Amazon DSP to reach brand new audiences. Save your seat today!
Continue Reading Drive New Customers and Incremental Gains with Amazon DSP
Starting a digital marketing job can be intimidating. Get exclusive tips from the 2018-2019 Hanapin Marketing "noobs" in this article to help you on your path.
Continue Reading PPC For Noobs: Tips for Starting Your New Job in Digital Marketing
You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great.
New jobs have been posted to PPC Hero's Job Board, including new positions open at ArcBest, Wickfire, 1SEOcom, Hanapin Marketing, RyTech, Chegg, MicroSeismic, Effective Spend, and Wise Bread. See what's available.
Hero Academy is a new video series that offers short and basic how-tos for those marketers that are just starting out in paid advertising (OR need help expanding to a new platform). Learn more about the Academy.
Continue Reading INTRODUCING Hero Academy: A Brand New Training Resource for Digital Marketers
When working in PPC data, we can feel so superior to other marketing channels. We have instant data. We don’t have to wait to see the impact of our optimizations no matter how big or small. But how can we...
Continue Reading Making Ends Meet: Combining Lead Data for Closed Loop PPC Reporting
How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients and I’ve come up with a simple 4-step Excel tool that lowers overall cost and...
Continue Reading 4 Steps To Saving Money & Lowering ACoS on Amazon Advertising
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