By removing broad match keywords, brand CPA decreased by more than 90% while simultaneously driving higher conversion volume.
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PPC Math Made Easy
Get a walk-through of some basic PPC math equations that will help you manage your accounts better.
Highlights From Google’s Keyword Planner Update
The Google Keyword Planner is a useful tool for every Google Advertiser. Learn more about the most recent updates!
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Critical Questions to Ask When Marketing Across Channels
In this webinar, you'll learn all the questions you and your agency should be discussing when implementing integrated marketing campaigns. Save your seat today!
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3 Key Elements to Form Optimization
Forms are an important part of conversion rate optimization. Here are three elements I look at when optimizing forms and a few things I consider when looking at opportunities for improvement.
Amazon DSP – Taking over the Programmatic World
Amazon is continually showing that it is the only company that will consistently compete with Google and Facebook, and is already becoming a leading DSP. 41% of advertisers are using Amazon DSP, outperforming all its competitors including Google & The...
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The Top 25 Most Influential Experts of 2019
It's that time of year again! The time to release our newest edition of the Top 25 and honor some of the hardest workers in our tight-knit PPC community. Find out the 2019 Top 25 Most Influential PPC Experts in...
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Top Ways To Improve B2B PPC Performance
If you're struggling in producing the right results for your B2B client, try some of these steps to improve performance. Show how much you understand your client’s business and be consultative about how these digital strategies can grow their overall...
“All I Want for Christmas is an Apple Editor”: Campaign Build and Bidding Tips for Apple Search Ads
Apple Search Ads is essential to my app marketing, but it has a few quirks. In this article, I'll walk you through a few thoughts and tips for progress.
3 New Jobs Posted on the PPC Hero Job Board
3 new jobs have been posted to PPC Hero's Job Board, including new positions open at Wise Bread, Effective Spend, and MicroSeismic Inc.
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Paid Search Basics for Events
This blog provides tips and insights into event-based paid search strategies surrounding audiences types and different ads to garner success.
3 PPC Techniques to Strengthen your Brand
Learn how Brand Building can help strengthen your brand and enhance the performance of your branded campaigns.
