The Performance Planner helps advertisers optimize campaigns by suggesting an "ideal plan" by "spreading spend in the most effective way among campaigns in the plan." Performance Planner is easy to use and certainly helpful, but it should be used with...
3 Alternative Paid Social Platforms to Diversify Your PPC Investment
It can be a hassle to go through the process of researching, pitching, and testing a new platform that may not prove its value in the end. This post will review three of the often-overlooked paid social platforms that are...
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State of Paid Social Survey Closes Friday, May 17th
Early reporting shows that Quora and Instagram are the favorites as the Rising Stars in social platforms, with Quora inching ahead by barely 1% of the submissions. Which platform do you think is the rising star? Lend your voice and...
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Amazon Introduces Negative Keywords to Sponsored Brand Ads
Amazon has quietly added negative keywords to Sponsored Brand ads for both Seller Central advertisers and Amazon Advertising advertisers. Learn how you can use this new tool to optimize your sponsored brand ads to your advantage.
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Case Study: The Effect Of RSA Inclusion On Campaign Click Volume
Does the inclusion of RSAs in campaigns' ad groups improve click volume? We created A/B split experiments to find out.
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Ad Copy Must-Haves That Make or Break a PPC Campaign
If you're trying to up your PPC game and create amazingly effective ad copy, make sure it always includes these 3 vital elements
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Successful Landing Page Components – 2019 PPC Hero Summit Recap
You may be doing a phenomenal job capturing traffic, but a poor landing page experience will ensure you’re not capturing those leads. Check out this recap of our PPC Hero Summit session to learn about 5 components that will lead...
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Facebook Audience Network Inventory Filter: Are You Ready For The Coming Changes?
Big changes are coming to the audience network placement for Facebook ads. Are you ready? Read to find out what these changes mean.
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Google Ads Phasing Out Game Content Category
Last week, Google Ads announced an important change for exclusion categories: "Games" content exclusion will be deprecated. This change is in line with Google Ads claim of streamlining content exclusion options they rolled out in 2018.
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Measuring YouTube Success with Brand Lift Study 2.0
Unless you can confidently measure the impact of your YouTube efforts, it’s difficult to accurately assess the impact it has on your overall brand. Views, view-through rate, clicks, conversions, etc. can quantify the effectiveness of a video ad, but asking...
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Expand Your Advertising Efforts with Native
In this webinar, you'll learn how native can help grow traffic, expand remarketing, increase ROAS, as well as, what creative performs well. Save your seat today!
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ANNOUNCEMENT! The Top 50 Most Influential PPC Experts
For the first time in the history of the Top 25 list, we decided to announce a Top 50. The Top 50 is based on votes only...meaning only those with the most votes got in the Top 50 to be...
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