Combine your content marketing strategy with pay-per-click advertisement. Reach more viewers, engage them with quality content and convert them into clients.
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What Else Is Affecting Your PPC Advertising?
Learn four things to begin incorporating into your client calls that will lead to building a more holistic and effective PPC strategy.
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Are you running paid ads on social? Take the State of Paid Social Survey
We need 2 minutes of your time to hear which social platforms you're investing in (or you're investing in on behalf of your clients!), which ad formats are working for you, and which platform you think is a rising star....
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Visual Search – Could It Be The Next Big Thing?
Images are the way of the future - will it be the future of search? We think so.
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CRO: Great UX Isn’t Random or Coincidental
I want to shed light on some broader concepts that we use to approach CRO strategically—and to demonstrate that great UX doesn’t happen by just saying, “Yeah, I think that will probably work.” There are reasons as to why you...
4 Ways to Harness Detailed Demographic Data
These four tips will go beyond basic bid modifiers and think more strategically in how you can harness detailed demographic lists.
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6 New Jobs Posted on the PPC Hero Job Board
6 new jobs have been posted to PPC Hero's Job Board, including new positions open at Adfix, Rentpath, Rebag, and the Nebo Agency. Search available positions!
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6 Tactics to Dominate Local PPC
From location and call extensions to local service ads, learn six approaches to dominate local PPC.
We Want Brand New & Seasoned Speakers! Submit to Speak at Hero Conf
There's less than a week left to submit your speaking pitch for a chance to lead the most dynamic and innovative training event in the industry. Speaking pitches close on May 1st for Hero Conf London and we're looking for...
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70/20/10 PPC Budgeting
Come to the table with a defined way to spend your clients money. Lay out tactics, set expectations, and define deliverables. Any client will be impressed.
The Top 3 Updates From Bing in 2019
From search to social, ad platforms have been rolling out major changes this year. You may not have the time to review them all in one sitting, so we broke down our top three updates from Bing in the first...
Utilizing Google’s Test My Site Tool to Improve Mobile Performance
Google updated their Test My Site tool to include custom recommendations for mobile sites. Read more to find how this tool can improve your mobile performance.
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