Last week, Google Ads announced an important change for exclusion categories: "Games" content exclusion will be deprecated. This change is in line with Google Ads claim of streamlining content exclusion options they rolled out in 2018.
Continue Reading Google Ads Phasing Out Game Content Category
Unless you can confidently measure the impact of your YouTube efforts, it’s difficult to accurately assess the impact it has on your overall brand. Views, view-through rate, clicks, conversions, etc. can quantify the effectiveness of a video ad, but asking...
Continue Reading Measuring YouTube Success with Brand Lift Study 2.0
In this webinar, you'll learn how native can help grow traffic, expand remarketing, increase ROAS, as well as, what creative performs well. Save your seat today!
Continue Reading Expand Your Advertising Efforts with Native
For the first time in the history of the Top 25 list, we decided to announce a Top 50. The Top 50 is based on votes only...meaning only those with the most votes got in the Top 50 to be...
Continue Reading ANNOUNCEMENT! The Top 50 Most Influential PPC Experts
Combine your content marketing strategy with pay-per-click advertisement. Reach more viewers, engage them with quality content and convert them into clients.
Continue Reading The Guide to Combine Content Marketing with PPC
Learn four things to begin incorporating into your client calls that will lead to building a more holistic and effective PPC strategy.
Continue Reading What Else Is Affecting Your PPC Advertising?
We need 2 minutes of your time to hear which social platforms you're investing in (or you're investing in on behalf of your clients!), which ad formats are working for you, and which platform you think is a rising star....
Continue Reading Are you running paid ads on social? Take the State of Paid Social Survey
Images are the way of the future - will it be the future of search? We think so.
Continue Reading Visual Search – Could It Be The Next Big Thing?
I want to shed light on some broader concepts that we use to approach CRO strategically—and to demonstrate that great UX doesn’t happen by just saying, “Yeah, I think that will probably work.” There are reasons as to why you...
These four tips will go beyond basic bid modifiers and think more strategically in how you can harness detailed demographic lists.
Continue Reading 4 Ways to Harness Detailed Demographic Data
6 new jobs have been posted to PPC Hero's Job Board, including new positions open at Adfix, Rentpath, Rebag, and the Nebo Agency. Search available positions!
Continue Reading 6 New Jobs Posted on the PPC Hero Job Board
From location and call extensions to local service ads, learn six approaches to dominate local PPC.
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