How many custom columns are you using in your Google Ads accounts? If you’re looking for some additional insights into how your Google Ads account is performing, here are some custom columns that can help. Especially if you’re not a...
Nike and Sky digital ads banned as ASA clamping down on online choice architecture
The companies that get their wrists slapped by media regulators tend to be tiny. They either operate believing they and the tactics they employ are too small beer to get noticed – only to find out otherwise – or they...
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How To Maximize ROI with AI Targeted Advertising In 2025
Get ready for an upheaval in the ad world. 2025 is set to bring about a wholesale transformation, with AI leaving its mark on every last corner of the business. But how can businesses truly capitalize on AI targeted advertising...
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10 Things I Wish I Knew Before Starting In PPC
I’ve been working at a digital marketing agency for nine years, the last three focusing specifically on PPC. I still have plenty to learn, but over that time I’ve picked up a lot about this industry. My goal here is...
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Unlock Every Sale: How Feed Optimization Can Be Your Secret Weapon for This Holiday Season!
It’s go time! With just 26 days between Black Friday and Christmas, the shopping season is short, fast, and bursting with opportunities. But here’s the catch—your product feed is the key to seizing every sale. If it’s not running at...
How Top of Funnel Paid Search Advertising Can Be Effective
Imagine a world where you could appear at the top of the SERP as soon as someone has an issue your product or service can solve. Historically PPC has been pitched to businesses as a lower funnel and solely a...
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How To Integrate Your Paid Media & SEO Teams
The integration of Paid Media and Search Engine Optimisation (SEO) teams is becoming an essential strategy for both marketing and business success. The traditional approach of managing these teams separately has often resulted in missed opportunities and inefficiencies. Bringing them...
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How to safely use Broad Match keywords
For years, PPC marketers have avoided Broad Match keywords. They are notorious for matching irrelevant search terms alongside relevant ones. This imprecision stems from Close Variant matching, which includes matching a searcher’s intent, synonyms, plurals, or misspellings. While Broad Match...
How Social Platforms Are Tackling Ad Fatigue
Ad fatigue is a modern-day phenomenon that social media marketers can’t afford to ignore. It occurs when users become disengaged or even irritated by seeing the same or too many ads, leading to lower engagement rates and diminishing returns on...
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The Ultimate Campaign Quality Assurance Checklist for 2024
Quality assurance is a large part of running PPC initiatives. When new campaigns are built for an account, it is of utmost importance to QA.
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Could Perplexity AI be about to up-end the AI search advertising game?
The advent of the AI era means the future of search is in flux. Not merely because the big names have rushed to market with substandard products, though they undeniably did. The Geminis of this world are merely the result...
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11 Tips for Effective Social Media Data Collection and Analysis
Social media is a core part of most brands’ marketing strategies today. With billions of active users across platforms like Facebook, Instagram, TikTok, and more, social media offers endless opportunities to connect with customers. However, succeeding with social media requires...
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