Learn why some brands might need to share keywords or else you might have one brand taking more than its fair share of the impression share.
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From Email Metrics to Inbound Marketing Taking Advertising Options to the Next Level
Email is one of the most direct ways for organizations to reach their audiences on a 1:1 basis, which means that it is a rich source of information for research and new product development.
Last Chance! Hero Conf 2019 Starts Next Tuesday, April 23
Hero Conf Philly is Tuesday, April 23 - Thursday, April 25 and includes two full, action-packed days of sessions and a 3rd day of workshops. You'll see a variety of speakers; top-rated veterans that have roamed the world offering up...
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Brand Attention: The metric you are not thinking about
To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and ROAS in the short term. Instead they should be equally aware of their brands position in...
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Apply or Dismiss Automatic Google Ad Recommendations
Ever since Google rolled out the Optimization Score, all accounts are full of notifications and recommended changes that may improve your account score. These recommendations range from keyword suggestions, targeting changes, ad suggestions, and automated smart bidding strategies. Should you...
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Adjusting Between E-Commerce and Lead Generation
If you have ever questioned the difference between e-commerce and lead generation, this article is your first stepping stone in the right direction.
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Master Your Cross-Channel Paid Social Strategy
With so many paid social options to invest in, it can be hard to understand (and convince to your boss) how your strategy can work across many different channels.
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5 Can’t-Miss March Facebook Updates
This article covers the March 2019 Facebook Campaign Manager updates and why they matter to social marketers.
Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?
While Google recommendations seem like the best way to get the most out of your paid search strategy, are they actually the best move for your business goals?
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How to Get Face to Face with 600 PPC Geeks
We know that getting the chance to network with peers and the speakers is just as important as the topics presented at a conference. So not only do you get to hear from leading experts on paid ads at Hero...
Bing Ads Action Extensions: What You Need To Know
Bing Ads announced in early April 2019 they are releasing a new ad extension format - Action Extensions. This new format is totally unique to Bing Ads allows advertisers to add a preset call-to action as an ad extension.
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Tips to Lower Rising Cost Per Click
As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC). Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC. Advertisers worked...
