We know you’re always looking for ways to save time and be more efficient with your data.
Digital Marketing Interviewing – A Tried & True Process For Success
Excellence in digital marketing is no longer optional for most agencies and organizations – digital platforms are evolving at a breakneck pace, usurping roles historically played by traditional channels and permeating across every aspect of the marketing mix. That makes...
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Analyzing the Impact of Multi-Brand Shared Keywords
Do you manage multiple accounts bidding on the same keywords? If so, you've probably wondered how this impacts the performance of each account. This post will discuss how to leverage Auction Insights with keyword data to give valuable insight into...
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Google Remarketing Strategies That’ll Work Every Single Time
Google remarketing strategies can help reel back in previously lost conversions. Learn which strategies work and apply them in your campaigns today!
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Why You Need A Process For Integrated Marketing
Integrated marketing is about consistently portraying your brand's truth. All the time. In every communication.
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Heroes Don’t Work Alone: Why Agencies and In-House Teams Need Each Other
Hi. I’m Lauren. I work at a world-class PPC agency. Nice to meet you. You say you do PPC for your company? Amazing! So what brings you to PPC Hero? Are you drawn to the incredible insights you get from...
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Upgrade Your Data, Upgrade Your Analysis
It’s easy to hit a rut in your analysis. Problems become stale, questions feel like they will never be resolved, and there isn’t anything left to find in the data. This is where adding extra data sources or facets can...
3 Essential Excel Practices for Formatting
In this post we'll go over If/Then statements, =SUBSTITUTE, and =CONCATENATE for keyword formatting and ad copy auditing.
Turn B2B Lead Scoring into Actionable Data + More Fresh Ideas
News flash: a lead is not a lead.
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Display Topic Targeting: 3 Reasons Why You Should Do It
Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big thing Google rolls out. While they do have their limitations, when used properly they can be a powerful...
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5 Must Watch PPC Reporting Metrics For Small Businesses
Let’s dive into the data that PPC platforms like Bing and Google provide small businesses and identify 5 easy ways you can use the wealth of information available to make little PPC campaign tweaks that add up to big results.
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Diagnose High CPL In PPC Search
There are multiple ways of diagnosing a high CPL, however, these are a few quick and relatively easy ways to figure out why your costs are rising.
