There is a ton of information on search pages that can tell us why terms aren’t converting. Here are features to use for smarter Search Query Analyses using User Intent.
Continue Reading Scroll, Scale, Save: Using SEO Data for Smarter Search Query Analysis
Audience overlap can lead to negative results for your Facebook campaigns. Follow this guide on how to diagnose and fix your overlap for better results.
Continue Reading Facebook Audience Overlap: What Is It And How To Avoid It
It seems these days everyone has a podcast, learn how to make your podcast campaign stand out with these 4 lessons.
Continue Reading 4 Paid Media Lessons In Podcast Advertising
Google has been telling us for a bit now that Responsive Search Ads are all the rage and we should be running these across the board. Not everyone is so sure of the performance Google claims they have. I have...
We know you’re always looking for ways to save time and be more efficient with your data.
Excellence in digital marketing is no longer optional for most agencies and organizations – digital platforms are evolving at a breakneck pace, usurping roles historically played by traditional channels and permeating across every aspect of the marketing mix. That makes...
Continue Reading Digital Marketing Interviewing – A Tried & True Process For Success
Do you manage multiple accounts bidding on the same keywords? If so, you've probably wondered how this impacts the performance of each account. This post will discuss how to leverage Auction Insights with keyword data to give valuable insight into...
Continue Reading Analyzing the Impact of Multi-Brand Shared Keywords
Google remarketing strategies can help reel back in previously lost conversions. Learn which strategies work and apply them in your campaigns today!
Continue Reading Google Remarketing Strategies That’ll Work Every Single Time
Integrated marketing is about consistently portraying your brand's truth. All the time. In every communication.
Continue Reading Why You Need A Process For Integrated Marketing
Hi. I’m Lauren. I work at a world-class PPC agency. Nice to meet you. You say you do PPC for your company? Amazing! So what brings you to PPC Hero? Are you drawn to the incredible insights you get from...
Continue Reading Heroes Don’t Work Alone: Why Agencies and In-House Teams Need Each Other
It’s easy to hit a rut in your analysis. Problems become stale, questions feel like they will never be resolved, and there isn’t anything left to find in the data. This is where adding extra data sources or facets can...
In this post we'll go over If/Then statements, =SUBSTITUTE, and =CONCATENATE for keyword formatting and ad copy auditing.
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