Amazon has launched new metrics that offer new-to-brand insights for advertisers. Learn more about these new metrics and how they can impact your Amazon PPC strategy.
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SaaSy Chatbots: How To Talk Back To Your B2B Customers
Chatbots are a wholly un-discovered frontier for marketers to traverse while un-covering insights about how users are willing to behave and comply when bots are in-charge.
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How to Use RSAs with Limited Data
RSAs are the newest ad format by Google. Using automation, it can be tricky to understand exactly how the system is showing ad variants. Learn how to create a better RSA strategy that gives you freedom through automation, but insight...
Opinions On SKAG Implementation Have Changed
Should you still be implementing SKAGs in your PPC account? According to Hanapin's Emma Franks, this answer is no. To find out the reasons behind this check out her post.
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ANNOUNCEMENT! Hero Conf London Registration Is Now Open
Hero Conf London registration is now open! The first 45 tickets are 50% off. These will go fast, don't wait to get yours!
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PPC and AMP Pages
Have you ever wondered how to increase your site speed or even considered that you need to increase your speed? Read here about the importance of site speed and how AMP pages can help!
3 Reasons to Run Responsive Display Ads + New Features
If you are late to the party or have been hesitant to test Responsive Display Ads, here are 3 reasons why every advertiser should give RDAs a try.
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Work Smarter, Not Harder, With Bing Ads Scripts
If you aren’t already using scripts to manage campaigns, then you need to take a serious look. In case you’re unfamiliar with them, scripts—i.e., snippets of JavaScript—are part of the Google Ads and Bing Ads search interfaces and allow you...
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How to Explain to Your Boss Why You Should Be Attending Conferences
Nothing replaces a face-to-face interaction. Nothing. Something that we hear often from people wanting to attend Hero Conf, is that they don’t know how to justify the costs to their boss or make a convincing argument on why they should...
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Excel & Google Sheets Chart Resources That Will Make Your Life Easier
Here are a few tips and tricks for Excel and Google Sheets that may help you better display your data using charts or even just save you time.
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PPC Newsflash: The End of Average Position
Don't freak out yet about the end of average position.
How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation
Deciding whether or not you should segment campaigns by match type can be daunting. Get tips on when it's worth segmenting your account and what results can be expected once you gain control over spend per targeted match type!
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