Blog Posts - PPC Hero

The #1 Way to Take Your PPC Strategy from Average to Expert

February 8, 2019 By Anh Dang

Explore how online user behavior is a crucial component of being able to take your PPC strategy from average to expert!

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[Infographic] The Hero Conf Philadelphia Agenda

February 7, 2019 By Jamie Newton

Hero Conf Philadelphia is about 2 months away and it is jam-packed full of awesome and actionable sessions. For a full-view on what you can expect, here's an easy-to-read infographic with the sessions segmented out by topic.

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Client Presentations: A Guide For Sophisticated Digital Marketers

February 7, 2019 By Danielle Gonzales

The goal of this guide is to boost your confidence before facing off with clients with an outline for how to present data in a meaningful way.

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The Automation & Online Trends Marketing Managers Need to Know Today

February 6, 2019 By Jamie Newton

In the first two sessions of the PPC Hero Summit, the Hanapin team will talk about the trends that Marketing Managers need to be aware of - talking about, thinking about, and figuring out how to incorporate into their marketing...

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Paid Search Competitor Strategy – A Negative Keyword Twist

February 6, 2019 By Diane Chelius

Learn how we developed our competitor strategy by creating a safe space for a competitor search campaign and here’s a hint, it involves a lot of negatives!

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Measuring the Success of TrueView YouTube Ads

February 5, 2019 By Andrew Harder

Exploring the different Google Ads video metrics and TrueView ad attributes that can be used as a guide to help measure the success of your TrueView ads.

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60-Minute Masterclass: Audience Targeting Strategies for Google Ads

February 4, 2019 By Bonnie Pogorelc

It's time for you to thrive in a digital marketing world that is all about audiences.

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Gmail Campaigns Case Study: Audience Type Performance

February 4, 2019 By Dan Rocklin

How do different audience targeting methods stack up against each other for Gmail Campaigns? We analyzed the data.

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Getting a Little Help with Your Bids – ECPC vs CPA Bidding

January 31, 2019 By Jacob Fairclough

Beyond standard CPC bidding, Google Ads lets you choose two advanced options, enhanced cost-per-click and CPA bidding. This post serves as a primer to the bidding types.

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First Page Search Bids: Should You Go All In?

January 31, 2019 By Lauren Rosner

In this post, I’ll walk you through my way of projecting impact of keywords buried at the bottom of the deck and how to evaluate if the financial risk is worth getting them to see the light again.

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