Excel is a crucial tool for any PPC marketer. That's why it's important to continually brush up on your skills and make sure you use Excel to your full advantage. Here's two resources that can help you do that!
Continue Reading How to Make Your Excel Skills Superhero Worthy
You can now become an official Amazon Advertiser with the launch of Amazon’s Learning Console. Let’s take a dive into the new console and accreditation test.
Continue Reading Become an Accredited Amazon Advertiser Today
How is the post-click experience different from the pre-click? Get the answers here with the 5 most important elements to an optimized post-click experience.
Continue Reading 5 Examples of Ads & Landing Pages That Have Perfected Post-Click Optimization
In sessions 3 and 4 of the PPC Hero Summit, members of Hanapin's Analyst and CRO teams, alongside Fred Vallaeys from Optymzr and Oli Gardner from Unbounce, tackle how to start using scripts to automate your tasks and how to...
Continue Reading No computer science skills are needed to build scripts OR great landing pages
For the last 5 years, conversion rate optimization (CRO) has been a top priority for marketers. This past year, it followed AI/machine learning by just 1%.
A list of the notable changes to LinkedIn Ads in 2018: new features, new creative types, and a new Campaign Manager experience.
Need some convincing about why you should be utilizing conversion tracking in your ppc campaigns? Then, look no further, PPC Hero is here to help!
Explore how online user behavior is a crucial component of being able to take your PPC strategy from average to expert!
Continue Reading The #1 Way to Take Your PPC Strategy from Average to Expert
Hero Conf Philadelphia is about 2 months away and it is jam-packed full of awesome and actionable sessions. For a full-view on what you can expect, here's an easy-to-read infographic with the sessions segmented out by topic.
Continue Reading [Infographic] The Hero Conf Philadelphia Agenda
The goal of this guide is to boost your confidence before facing off with clients with an outline for how to present data in a meaningful way.
Continue Reading Client Presentations: A Guide For Sophisticated Digital Marketers
In the first two sessions of the PPC Hero Summit, the Hanapin team will talk about the trends that Marketing Managers need to be aware of - talking about, thinking about, and figuring out how to incorporate into their marketing...
Continue Reading The Automation & Online Trends Marketing Managers Need to Know Today
Learn how we developed our competitor strategy by creating a safe space for a competitor search campaign and here’s a hint, it involves a lot of negatives!
Continue Reading Paid Search Competitor Strategy – A Negative Keyword Twist
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