B2C & B2B should want to be seend differently. It's important to discuss how each wants to communicate the brand to their varying audiences.
Announcement! The 2019 PPC Hero Summit is March 6th
The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr, Mobile Monkey, Adstage, and Unbounce. If paid advertising is a...
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Bing Ads Platform Integrating With Yahoo & AOL Search
Microsoft and Verizon Media – formerly Oath – recently announced a new partnership making Bing Ads the single global platform for all search advertising campaigns on the AOL and Yahoo networks.
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Starter Projects for New Coders
Knowing what to do can be one of the biggest challenges for new coders. In a previous article we covered choosing a language. Now you’ve made your way around tutorials on variables, loops, and functions but how can you apply...
How to Organize a Successful PPC Audit
Learn how to plan and structure your audit in a way that allows for the most impactful insights and delivery.
The Newest Amazon Sponsored Products Features of 2019
The new features include bidding strategies, placement multipliers, and new targeting options that introduce additional complexity to the Amazon marketplace.
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Account Management: One of My Top Takeaways From 2018
Managing accounts is much more than following a rulebook, template, or guide. In reality, it frequently allows for (and requires) more creativity and flexibility than I anticipated at the outset.
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Curate Your Audience to Get Better Results from Your Digital Campaigns
Knowing your audience is an important part of your digital marketing strategy. These tips will help you sharpen your audience targeting.
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New Webinar! Getting Relevant Traffic with Quora Ads
New webinar with Hanapin's Emma Franks, Hero Conf speakers JD Prater and Joe Martinez, and SEMrush's Alex Ponomareva. Learn how to significantly increase your visibility, engagement, and lead generation on Quora.
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How to Use Asset Placement Customization in Facebook
Learn step-by-step how to optimize images and videos across the various placements available in the Facebook Ads Platform.
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Exploring RollWorks for ABM and B2B Marketing
Rollworks is a display focused advertising platform specializing in ABM and B2B marketing.
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2018 Year in Review: The Biggest News In Digital Marketing Policies and Regulations
Explore a recap of 2018's biggest news stories that affected the digital marketing industry.
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