The goal is not to stoke fear or play to your emotions. Instead I simply seek to point out some of the different ways Google Ads may be using dark patterns to mislead you or impeding your ability to make...
Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?
When it comes to digital advertising, the opportunities are endless with Google Ads and Microsoft Ads. Both platforms offer exciting possibilities for reaching targeted audiences and driving conversions. Whether your goal is for broad exposure or niche targeting, each platform...
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A Handy Guide to Consent Management Platforms with Free Plans
While the Digital Markets Act’s implementation in March 2024 brought some changes, its impact on cookie compliance for most businesses has (so far) been minimal. The adjustments primarily affect less common features, such as GA4 audience sharing, which is helpful...
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Everything I’ve learned conducting 912 FB & LinkedIn ad account audits in 8 years
When I joined Hootsuite & AdEspresso as a Facebook and LinkedIn ads expert back in 2016, I already had about 6 years of experience running Facebook ads. My journey started before Facebook even had a conversion pixel! Despite that, I...
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How to Optimise Your PPC Landing Pages in 5 Steps
Your PPC landing pages could make or break your campaigns. That’s because even if you have the most perfectly created PPC campaign, if you are sending people to a badly designed landing page, which has terrible UX or poor quality...
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Apple Search Ads: Past, Present, and Future
Every good search marketer is always looking for alternative channels to get better results for clients. Most of us tend to stick to the top two or three options — Google Ads or Meta, or perhaps we’ll add LinkedIn or...
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Low, Medium, High: Decoding Google Shopping Priority Settings
Google shopping priority settings (Low, Medium, High) determine how Google selects which Shopping campaign to use when the same product appears in more than one campaign. This feature is crucial for advertisers managing multiple campaigns targeting the same products but...
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How AI Call Tracking Is Changing the Google Ads Game
Google Ads account management is like chess. It’s easy to learn the moves, but it takes years of practice to master the techniques and become an professional. We all know that a killer landing page and multiple contact points (forms,...
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The YouTube Algorithm: How Does it Work and How Can You Use it to Your Advantage in Video Advertising
The older generations with their dial-up and floppy disks have shifted to digital natives, hopping from one social media platform to the next. Consumer choices are abundant, but trust and attention spans are lower than ever. Consumers just don’t consume...
Make an impact: How to design great PowerPoint slides for your Hero Conf, brightonSEO or MeasureFest talk
Creating impactful PowerPoint slides is essential for delivering a memorable and effective presentation at conferences like Hero Conf. This guide will walk you through the key principles of slide design, storytelling techniques, and best practices to ensure your content resonates...
Building Links to Your Website Using PPC
Building links – the act of getting other websites to link to yours in order to increase search engine visibility and get referral traffic – can generally fall into two methodologies: PPC – in particular Google Search Ads – can...
How to run branding campaigns with a performance mindset
In the world of digital marketing (especially when you are working at an agency), a recurring challenge is how to convince clients of the value of branding campaigns when they are primarily focused on performance metrics. When operating on a...
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