To reach an engaged audience in a professional setting, LinkedIn uses the format of a custom, personalized message directly in the user's inbox with Sponsored InMail.
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5 Things That Matter To Brands When Working with An Agency
We wanted a better pulse on what attributes brands consider the most important things when working with an agency, as well as the things they wish their agencies were better at. So we asked! Click through for the results.
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The Latest PPC Updates to Catapult Campaigns in 2019
In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.
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How Much Should I Spend: Aligning PPC Budgets to Goals
Learn about the strategy behind PPC budget recommendations and forecasting.
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Top Tips for Building Your Digital Marketing Team
While hiring is only one part of building your team, hiring the right candidates to add to your team is a vital step in building a high performing team. Molly Nagy, Senior HR Coordinator, talks about her experience working with...
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Get To Know Your Customer Better with Detailed Demographics
Google has added greater ability to see who is searching for your products. Learn about some of the benefits of adding these new lists.
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PPC Testing: Your Key to Innovation
Being an account manager means that you are constantly walking the balance between what is ideal and what is possible.
Keeping Up in the Digital World
Tips to help focus your day and tackle the demands of the fast paced digital marketing work space.
Become A PPC Sleuth – Fun Ways To Gain Competitor Insights
Explore ways to gain PPC insights as to where your competitors are and aren't advertising to remain competitive across multiple channels.
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Survey: Are you still worried your ads will show up in the wrong places?
This past Wednesday, The Washington Post reported that brand ads were still showing up on polarizing and misleading sites, despite recent efforts to stop it. The article in particular pointed out how cheerful green ads for the Girl Scouts showed up...
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10 Tips To Fix Facebook Ads Under Delivery
Follow these 10 tips to help you fix under delivery of your ads in Facebook Ads.
What Constitutes Discrimination for Digital Employment Ads?
New suits that allege Facebook facilitates age and gender discrimination have potential to clarify digital marketing law. We break down the implications.
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