Google announced on June 27, 2018 that it is rebranding its advertising suite of products, consolidating some services and revising others.
Continue Reading AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
The New Interface and Beyond: AdWords Updates 2018
In this webinar, Optmyzr’s Fred Vallaeys and Hanapin’s Jeff Baum will analyze the upcoming features in the Google AdWords platform and provide you with helpful strategies to implement and see the beneficial impact!
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The 5 Pillars of Programmatic Strategy
Explore how to develop an effective programmatic strategy by embracing 5 core pillars that inform and direct strategy and optimizations.
Personalized Training to Become a PPC Superhero
If you could divulge your biggest challenges in paid search advertising to an expert who is highly revered by industry peers, approved by 15 US & UK agency leaders, and a driving force in PPC innovation, would you?
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Leveraging Custom Intent Audiences on YouTube
Google recently announced the addition of custom intent audiences for YouTube. Structure audiences & content to build goodwill with your prospects!
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My Top Failures as a PPC Account Manager
Explore Will Larcom's 5 biggest shortcomings as an Account Manager and the takeaways unearthed by being able to identify them!
Why You Should Test Target ROAS Bidding for Shopping Campaigns
The case for testing Target ROAS bidding for AdWords shopping campaigns, plus tips on how to successfully set up such a test.
Continue Reading Why You Should Test Target ROAS Bidding for Shopping Campaigns
10 New Ways to Optimize Paid Search with Call Intelligence
Mobile search drives billions of calls to business each year, and calls convert at a higher rate than digital leads. When properly optimized, calls can have a transformational impact on your bottom line. Join this webinar to learn tactical tips...
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Google Adds New Tools to Highlight Physical Store Locations
Buying in-store is still a big deal for shoppers, and Google has announced a few new tools to let physical retailers target those shoppers heading in stores.
Continue Reading Google Adds New Tools to Highlight Physical Store Locations
9 Tips To Reduce Cost-Per-Lead
Get tips for reducing CPL in your account, as well as some more mid and longer-term strategies you can employ when a high CPL becomes a problem.
Spend Smarter: Identifying Account Opportunities
Explore a method for projecting performance that makes it easier to provide solid budget increase recommendations and also alleviates some stress.
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Up and Running with AdWords Add-on for Google Sheets
In this article we will set up for the AdWords add-on for Google Sheets. By the end you'll set up your own reports and automate the data gathering portion of your workflow.
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