In the ever-evolving world of social media marketing, paid and organic strategies often operate in isolation. But is that separation holding us back? The key to paid social success could be hiding in plain sight - within your organic social content. Bridging the Gap Between Organic and Paid Too often, paid and organic teams work in silos: content creators focus on … [Read more...] about Is the Secret to Your Paid Social Success Hidden in Your Organic Content?
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7 reasons the Paid Media Manager is more vital that ever
In today’s rapidly evolving digital marketing landscape, the role of the paid media manager is undergoing a significant transformation. Once focused narrowly on platform optimizations and cost-per-click efficiency, today the paid media manager must wear many hats: strategist, data analyst, creative collaborator, and business partner. This article, based on a talk given at Hero … [Read more...] about 7 reasons the Paid Media Manager is more vital that ever
How to maximize Shopping Ad visibility with feed optimization
In today’s competitive digital landscape, visibility is everything—especially when it comes to shopping ads. With Google Shopping, Meta Advantage+, and other platforms playing an increasingly central role in product discovery, feed optimization has become a critical factor in ensuring your products are seen, clicked on, and ultimately purchased. This article explores how … [Read more...] about How to maximize Shopping Ad visibility with feed optimization
How Google and Meta Campaign Support Is Undermining PPC Agencies
A recent poll conducted via LinkedIn revealed 83% of PPC campaign managers believe campaign support from Google and Meta falls short. While this is based on a modest sample of self-selecting users, it reinforces the view that many working in the pay-per-click industry are frustrated, and that both the big platforms have been slow to address campaign support concerns. The … [Read more...] about How Google and Meta Campaign Support Is Undermining PPC Agencies
Seven Social Media Marketing Trends You Need To Be On Top Of in 2025
Social media isn’t just a space for selfies and hashtags anymore, it's where brands connect, influence, and sell. Did you know that in 2023, 106.8 million Americans made purchases directly through social platforms? That number is expected to rise above 118 million by 2027. The way businesses market is changing fast, and staying ahead of these trends isn’t optional; it’s … [Read more...] about Seven Social Media Marketing Trends You Need To Be On Top Of in 2025
What Does a Full Funnel Strategy for Meta Ads Look Like in 2025?
Meta ads is constantly changing. From in-platform features, industry recommended ways of working, creative strategies, to so much more. Today, running a single, conversion-focused campaign may not be enough for brands looking to drive sales through paid media. For sustainable performance, as long as you have the budget, you have to consider the full funnel and adapt … [Read more...] about What Does a Full Funnel Strategy for Meta Ads Look Like in 2025?
Hero Conf UK April 2026
So much more than just a conference... As the largest independent PPC and paid social conference, Hero Conf stands out with its unmatched focus on the practical, hands-on advice you won't find anywhere else. Our sessions cover the latest trends and strategies in Google Ads, Meta (Facebook and Instagram), Twitter, LinkedIn, TikTok, Amazon Advertising, and Apple Ads, offering … [Read more...] about Hero Conf UK April 2026
Are Pinterest Ads Worth It?
Social media ad spend is projected to grow globally by ~50% by 2029, reaching over $345 billion. If you’re involved in social media advertising, whatever your area of focus, Meta and Instagram are likely the channels with which you most associate. Reasonably so. Combined, these two networks reach over three billion users. With the scale and domination of Meta and IG … [Read more...] about Are Pinterest Ads Worth It?
How Can Data-Driven Insights Supercharge Your Social Media Advertising?
Social media advertising is no longer a second option for marketers. It has transformed into a necessity that can either make or break the business. A recent study revealed that the total ad expense across different social media platforms will cross a whopping value of $276.7 billion by 2025. That's why need to invest in proven strategies over the assumed ones to ensure your … [Read more...] about How Can Data-Driven Insights Supercharge Your Social Media Advertising?
Paid Social Advertising Training
How Can VPNs Help PPC Advertisers with Geo-Targeting & Localized Ads?
For PPC advertisers, geo-targeting and local ads are game-changers. They ensure your message lands in the right inbox at the right moment. But issues like IP inaccuracies, platform restrictions, and scant local search data can trip even the sharpest campaigns. Here is where Virtual Private Networks (VPNs) come into play. With VPNs, advertisers can navigate the web as if … [Read more...] about How Can VPNs Help PPC Advertisers with Geo-Targeting & Localized Ads?
