This year, marketers worldwide will spend a whopping $23.68 billion on paid media to reach social network users… and I bet you’re one of them! Paid social has literally exploded recently; just a few short years ago, you probably thought you using Facebook and Twitter organically to somehow get noticed was going to be viable in the long term (ha, ha -- weren’t we naive?). You … [Read more...] about Top Ten Paid Social Media Advertising Hacks of All Time [New Webinar!]
Search Results for: Facebook
[New Webinar with Larry Kim!] Top Ten Paid Social Media Advertising Hacks of All Time
PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today’s digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We’ll be discussing strategies such as content remarketing, using paid … [Read more...] about [New Webinar with Larry Kim!] Top Ten Paid Social Media Advertising Hacks of All Time
Build And Sustain Successful PPC Relationships
While landing a new client can sometimes be viewed as the biggest hurdle in any marketing relationship, keeping the client happy and having a successful relationship is even more important. Sure, landing a client is a difficult task. You have to offer all the services they expect or need, have a pricing structure they’re comfortable with, and you’re usually up against stiff … [Read more...] about Build And Sustain Successful PPC Relationships
Pitch Now to Speak at Hero Conf London!
Hero Conf prides itself on bringing new ideas, creative concepts and exciting voices to the forefront of the PPC community. We love to see the progression of a digital marketing professional from PPC Hero reader, to Hero Conf attendee to Hero Conf speaker. Fresh perspectives often provide unexpected and genuine insight from truly devoted search marketing experts. That’s … [Read more...] about Pitch Now to Speak at Hero Conf London!
Webinar Confirmation: Top Ten Paid Social Media Advertising Hacks of All Time
You're All Set! You're now registered for Hanapin Marketing and Wordstream's webinar, Top Ten Paid Social Media Advertising Hacks of All Time. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Reassess How Your Facebook Campaigns Are … [Read more...] about Webinar Confirmation: Top Ten Paid Social Media Advertising Hacks of All Time
Webinar: Top Ten Paid Social Media Advertising Hacks of All Time
More about this Webinar PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today's digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We'll be discussing strategies such as content … [Read more...] about Webinar: Top Ten Paid Social Media Advertising Hacks of All Time
4 Tips To Better Diagnose Your Display Network Performance
Looking at your Display Network automatic placements history can be scary. We all “clean it up” once in a while by: Making exclusions Updating negative lists Changing bids Moving converting placements to managed But what happens when you don’t seem to see anything but a waste of money? Trying to justify that spend with saying “it builds brand and awareness” only gets … [Read more...] about 4 Tips To Better Diagnose Your Display Network Performance
A Newbie’s Jumbled Thoughts On Hero Conf 2015
For the PPCer on Twitter, not much sucks more than staying back at work while all of your PPC friends tweet about the awesomeness they are having at a conference. During last year’s Hero Conf, I participated in this gang of glum and only managed to find a brief glimpse of happiness by tweeting the #HeroConf tag enough to appear embodied on the big screen at the front of the … [Read more...] about A Newbie’s Jumbled Thoughts On Hero Conf 2015
How To Go About Adding To Your PPC Mix
The first questions that should be answered for any new PPC account need to cover goal identification. What will make this a successful marketing channel for us? How many conversions and at what cost per acquisition will put us in the black? After that can come many different questions, including ones related to the specific business or industry you’re working in. … [Read more...] about How To Go About Adding To Your PPC Mix
My Top 10 Favorite Paid Search Tools
There are lots of tools that assist us in our paid search efforts. Below I have compiled a list of my favorite paid search tools. Each has its own reason for making “my favorite” list. Some have saved the day, others I use on a daily basis, and others are simply fun tools to use. 1) Conversion Optimizer or CPA Bidding For me, conversion optimizer gets on the list, because … [Read more...] about My Top 10 Favorite Paid Search Tools
Road Trip: How a Small Agency Funds SEM Conferences
Ah, SEM conferences. Knowledge sharing. Inside jokes. Epic after-parties. There’s nothing like working in SEM to fill you with a paranoid frenzy about staying on top of the latest trends, reading the latest posts, or, if you’re that good, writing them yourself. And there’s no catharsis like an SEM conference, a chance to share achievements in Excel’s Index/Match and landing … [Read more...] about Road Trip: How a Small Agency Funds SEM Conferences
[Toolkit] 16 Awesome Social Resources You Don’t Want To Turn Your Back On!
It's natural that once you've run successful PPC campaigns on search engines, you'll want to branch out and try new things, like advertising on social media. Social media advertising can be highly successful, as long as you are willing to experiment and take the time to figure out which channels will work best for you. Understanding the effectiveness of good ad copy, an … [Read more...] about [Toolkit] 16 Awesome Social Resources You Don’t Want To Turn Your Back On!
