The first questions that should be answered for any new PPC account need to cover goal identification. What will make this a successful marketing channel for us? How many conversions and at what cost per acquisition will put us in the black? After that can come many different questions, including ones related to the specific business or industry you’re working in. … [Read more...] about How To Go About Adding To Your PPC Mix
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My Top 10 Favorite Paid Search Tools
There are lots of tools that assist us in our paid search efforts. Below I have compiled a list of my favorite paid search tools. Each has its own reason for making “my favorite” list. Some have saved the day, others I use on a daily basis, and others are simply fun tools to use. 1) Conversion Optimizer or CPA Bidding For me, conversion optimizer gets on the list, because … [Read more...] about My Top 10 Favorite Paid Search Tools
Road Trip: How a Small Agency Funds SEM Conferences
Ah, SEM conferences. Knowledge sharing. Inside jokes. Epic after-parties. There’s nothing like working in SEM to fill you with a paranoid frenzy about staying on top of the latest trends, reading the latest posts, or, if you’re that good, writing them yourself. And there’s no catharsis like an SEM conference, a chance to share achievements in Excel’s Index/Match and landing … [Read more...] about Road Trip: How a Small Agency Funds SEM Conferences
[Toolkit] 16 Awesome Social Resources You Don’t Want To Turn Your Back On!
It's natural that once you've run successful PPC campaigns on search engines, you'll want to branch out and try new things, like advertising on social media. Social media advertising can be highly successful, as long as you are willing to experiment and take the time to figure out which channels will work best for you. Understanding the effectiveness of good ad copy, an … [Read more...] about [Toolkit] 16 Awesome Social Resources You Don’t Want To Turn Your Back On!
Why LinkedIn Deserves A Spot At The Paid Search Table
Google. Bing. Facebook. Twitter. These platforms usually make the short list when it comes to spending hard earned advertising dollars. Whether it’s because they’ve been in the game for a long time (Google) or are the next big thing (Twitter), these platforms usually are the focus of PPC marketers. Can you spot what’s missing? LinkedIn. Maybe a social network geared … [Read more...] about Why LinkedIn Deserves A Spot At The Paid Search Table
In Defense Of The Lowly Display URL
You want a higher click through rate? You want a lower cost per click as a result of your higher quality score? Then you should take advantage of every single avenue that is available to optimize your campaign. This includes crafting relevant and compelling ad extensions, headlines that match the search query as closely as possible and description lines that include a … [Read more...] about In Defense Of The Lowly Display URL
Bidding Strategies: A Pair of Case Studies
Sometimes, I think there is one single mantra that runs through the mind of every PPCer, “Let’s test that.” Ad testing and conversion rate optimization get a lot of the testing hype, but what about bidding strategies? At intervals, experimenting with bidding strategies gets sprinkled into the testing mix, but not enough. How do we spend money in paid search? The answer is … [Read more...] about Bidding Strategies: A Pair of Case Studies
Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
At some point while managing your PPC program you may be faced with this problem – you need more revenue and/or conversions NOW! It’s not a terrible problem to have. In fact, your program is probably performing so well that you are expected to just throw more money at your PPC, press the magic button, and viola – greater activity at the same ROI or CPA! Wouldn’t it be great … [Read more...] about Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
Webinar: The Technical Revolution of Digital Marketing
More about this Webinar Google AdWords is the leading PPC network on the web, however there are some great alternatives out there to plunge your ad dollars into. Have you considered international PPC or trying out advertising on social media like Twitter and Facebook? Discover how you could get into other markets, why you should consider them, and the difference in advertising … [Read more...] about Webinar: The Technical Revolution of Digital Marketing
Webinar Confirmation: Ask Me Anything About CRO With Brian Massey and Joanna Wiebe
You're All Set! You're now registered for Ask Me Anything About CRO with Brian Massey and Joanna Wiebe. Go here for the live stream: /cro-day-live-stream/. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Average Conversion Rate: What's Average, Anyway? How I Raised My Conversion Rate By 400% … [Read more...] about Webinar Confirmation: Ask Me Anything About CRO With Brian Massey and Joanna Wiebe
Webinar Confirmation: Epic PPC Insights From Hanapin Marketing: What We’ve Learned As An Agency
You're All Set! You're now registered for Hanapin Marketing's webinar, Epic PPC Insights From Hanapin Marketing: What We've Learned As An Agency. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Who's Managing Your PPC? Pros and Con's of … [Read more...] about Webinar Confirmation: Epic PPC Insights From Hanapin Marketing: What We’ve Learned As An Agency
Need Fast Growth? How To Ramp Up Your PPC Program Quickly
A few months ago, I was tasked with ramping up one of our flagship client’s PPC program by driving as much volume as possible on a month over month spend increase of $90K. I was both excited and terrified at the prospects of what the potential consequences could be. Driving client spend is always exciting for an agency as it creates additional revenue. A spend increase of … [Read more...] about Need Fast Growth? How To Ramp Up Your PPC Program Quickly
