You're All Set! You're now registered for Hanapin Marketing and Formstack's webinar, 5 Super Smart Strategies To Drive Leads With PPC and CRO. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How to Better Optimize for Mobile Lead … [Read more...] about Webinar Confirmation: 5 Super Smart Strategies To Drive Leads With PPC and CRO
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Use Google Analytics Custom Reports To Make Your PPC Life Easier
Do you ever get frustrated with Google Analytics reporting for not having exactly what you want? I know the feeling. You want a column for cost and for each type of goal you have set up, but these don’t come in your standard reports in the interface. Or maybe you’re just ready to step up your analytics game to the next level (and subsequently expose your inner analytics … [Read more...] about Use Google Analytics Custom Reports To Make Your PPC Life Easier
Expect Growth With Yahoo Stream Ads
Now that the holiday madness is over, it’s time for digital marketers to plan where we’ll be spending in 2015. According to The State of Paid Search survey, the PPC market is predicted to have slower growth in 2015 than it did in 2014. However, account managers are still excited about growth opportunities for the new year. 70% of account managers who plan to increase … [Read more...] about Expect Growth With Yahoo Stream Ads
The Role Of Social Networks Moving Forward
Social networks play a large part in the advertising industry. It’s likely that the majority of you get plenty of advertisements shown to you once logging in to Facebook or Twitter. As the industry continues to grow, be prepared for even more advertising platforms. In 2015, advertisers will want to focus on non-Google opportunities. Facebook, Twitter, and LinkedIn are … [Read more...] about The Role Of Social Networks Moving Forward
Creating A Full Funnel Marketing Strategy With AdWords
I find that the more I learn about SEM, the more I realize I don’t know. There are many layers of sophistication that we can build into our campaigns and targeting to increase performance. The days of matching a relevant keyword with a relevant add and landing page and thinking you are done are behind us. It’s time to get more sophisticated about our targeting and audience … [Read more...] about Creating A Full Funnel Marketing Strategy With AdWords
Master Social PPC in 2015! [Webinar Recording]
Is your social PPC ready for 2015? In the past year, we’ve seen a lot of changes in features, reporting, and advertising options for Facebook, Twitter, and LinkedIn. In this webinar, social advertising experts talk through some new options available, like the latest reporting system and video ads in Facebook and remarketing on different platforms, as well as taking a deeper … [Read more...] about Master Social PPC in 2015! [Webinar Recording]
Determining The Most Impactful Ad Types
With 2015 quickly approaching, it’s the perfect time to look back at what happened this past year. There is valuable information we can take from 2014 that we should be aware of for implementation in the coming year. In this 2014 State of Paid Search survey, the most popular industries for PPC consist of retail, lifestyle and education. What ads are most important to those … [Read more...] about Determining The Most Impactful Ad Types
Master Social PPC in 2015! 10 Tips To Set Yourself Up For Success [New Webinar with Clix Marketing!]
Is your social PPC ready for 2015? With over 70% of online adults actively using multiple social networking sites, if you don't have a strategy prepared for the new year (or worse, not even advertising on social - if this is you, you might want to rethink that!), its time to start thinking and start preparing. Changes...Changes Everywhere! In the past year, we’ve seen a lot of … [Read more...] about Master Social PPC in 2015! 10 Tips To Set Yourself Up For Success [New Webinar with Clix Marketing!]
Reassessing My 2014 PPC Suggestions And Looking To 2015
2014 has been an amazing year in paid search. AdWords and Bing Ads made some great strides with their features and interfaces (my personal favorite being AdWords ad customizers). Social platforms began experimenting with new features, including Twitter allowing the ability to make purchases directly from the interface. Finally, and maybe most importantly, the PPC community … [Read more...] about Reassessing My 2014 PPC Suggestions And Looking To 2015
Keep Your Eyes Focused On Non-Google Opportunities
My biggest recommendation and prediction for 2015 is to stay focused on all the other available advertising channels. We all spend a lot time and money in Google AdWords, but big things are in the works for other platforms. What makes 2015 different from 2014? All the bigger changes that happened in 2014 are going to eventually trickle down and create change for us – the … [Read more...] about Keep Your Eyes Focused On Non-Google Opportunities
Webinar: Master Social PPC in 2015! 10 Tips
More about this Webinar Is your social PPC ready for 2015? In the past year, we've seen a lot of changes in features, reporting, and advertising options for Facebook, Twitter, and LinkedIn. In this webinar, social advertising experts talk through some new options available, like the latest reporting system and video ads in Facebook and remarketing on different platforms, as … [Read more...] about Webinar: Master Social PPC in 2015! 10 Tips
DIY: Easy URL Tracking
URL tracking takes time to set up, but the rewards make it time well spent. Why is it worth it? Google Analytics. The whole purpose of tracking URLs is that we get the reward of having Google Analytics data for each platform or campaign. Everything In One Place When paid search can incorporate more than five different platforms, it is nice to have that one place that … [Read more...] about DIY: Easy URL Tracking
