The split test experiment you ran on your ads is complete. You ran two different ads on AdWords, and made sure to test an important variable like the value proposition. You then marked the experiment as complete when whichever program you used told you it was. You took the program at its word - because computers are good at math and began your next split test in the cycle. … [Read more...] about Why You Can’t Just Trust Your Split Test Stats
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Morning Clicks: Google Puts More Focus on Mobile and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Facebook exclaims: You will pay for your advertising. As they cut unpaid posts by marketers on users news feeds. [SF Gate] Ever wonder, what ads … [Read more...] about Morning Clicks: Google Puts More Focus on Mobile and More
Stop Wasting Time: 3 Helpful Browser Tools for the PPCer
Ron Swanson. The name brings a smile to my face as I think of his wisdom for Leslie, his kindness for his team (as much as he tries to hide it), and his skillful use of hand tools. Ron Swanson prides himself on using the right tool for the right job... and he does that extraordinarily well. While you, PPC account manager, are likely familiar with the basic tools of … [Read more...] about Stop Wasting Time: 3 Helpful Browser Tools for the PPCer
Morning Clicks: New Google Guides, eCommerce in China, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google wants you to remarket, and they want you to remarket in search, and they've released a guide to show you just how to do it. [Inside … [Read more...] about Morning Clicks: New Google Guides, eCommerce in China, and More
2014 State Of Paid Search Is Here!
With the State of Paid Search, we look under the hood of advertising’s fastest-growing industry and find out what makes it tick, year by year. This year, hundreds of search marketing professionals—a majority of them decision-makers with their company—completed our survey and collectively reached some very clear conclusions, including: More and more search marketers are … [Read more...] about 2014 State Of Paid Search Is Here!
Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. It was announced this week that Google launched Managed Service for Running Docker-Based Applications on its Cloud Platform. [Tech … [Read more...] about Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More
Make the Most of Your Audience
When developing a remarketing strategy, it is important to consider different ways of reaching a variety of audiences. With this in mind, I recommend linking your remarketing and social media presence through Facebook audience targeting. There are 3 areas that should be considered: standard audience targeting, similar audience lists and remarketing to mail lists. 1) … [Read more...] about Make the Most of Your Audience
Plunging Into New Markets: Social, Mobile, and International PPC [New Webinar!]
Google AdWords is the leading PPC network on the web, however there are some great alternatives out there to plunge your ad dollars into. Have you considered international PPC or trying out advertising on social media like Twitter and Facebook? Discover how you could get into other markets, why you should consider them, and the difference in advertising in other countries … [Read more...] about Plunging Into New Markets: Social, Mobile, and International PPC [New Webinar!]
5 Tips For PPC Success in the Health & Supplement Vertical
Series week continues as we assess PPC management across different industries. Yesterday, Kristina covered the Tourism and Travel industry. Today, Cassie will be discussing the Health and Supplement Industry. The Health and Supplements vertical for PPC is complex as it is heavily regulated with strict editorial constraints. The ad copy must be informative. However, you are … [Read more...] about 5 Tips For PPC Success in the Health & Supplement Vertical
Webinar: Plunging Into New Markets: Social, Mobile and International PPC
More about this Webinar Google AdWords is the leading PPC network on the web, however there are some great alternatives out there to plunge your ad dollars into. Have you considered international PPC or trying out advertising on social media like Twitter and Facebook? Discover how you could get into other markets, why you should consider them, and the difference in advertising … [Read more...] about Webinar: Plunging Into New Markets: Social, Mobile and International PPC
The Hidden Benefits of PPC Conferences
Often times people argue that PPC conferences are too expensive to attend, and the return is not worth the investment. Between the price of admission, travel, and hotel, costs for just one employee can be thousands. Additionally, the presentations are usually posted to SlideShare and are recapped by search engine news sites. While I appreciate this thinking, I disagree with … [Read more...] about The Hidden Benefits of PPC Conferences
The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
Google Analytics Settings Google Analytics is vital to gaining business insights about your website. The most important takeaway is that your analytics can unquestionably lead your business to better decisions. Out of the box, Google Analytics is tremendously powerful. When you take the time and dedicate the business resources to the customization of Google Analytics the … [Read more...] about The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
