PPC Hero’s February series will be focused on arming you, the PPC account manager, with all the necessary ammunition to make a strong argument for adding new focus areas in your paid search campaigns to your client. That client can be your direct supervisor or executives if you’re managing in-house, or a client in the traditional sense if you’re working in an agency on several … [Read more...] about Pleading the Case for Conversion Rate Optimization
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9 Solutions To Your Disapproved Remarketing Lists
January of 2014 may forever go down in PPC history as the month that Google began its crackdown on Remarketing lists. Accounts across the globe were suddenly flagged for the “sensitive” (not to be confused with “inappropriate”) nature of their websites/products/services, and had their Remarketing lists shut down. While there may be some of you out there holding your breath and … [Read more...] about 9 Solutions To Your Disapproved Remarketing Lists
PPC Roundtable: What’s Your Anti-Wishlist?
Every once in a while here at PPC Hero, we like to ask big questions. Questions so big they have numerous answers. And then our writing staff gets together and each offers their own thoughts and perspectives on the answer to that question. This is one of those moments. Earlier this month, in our Series posts, we asked our writers to write about what was on their wish list -- … [Read more...] about PPC Roundtable: What’s Your Anti-Wishlist?
Getting Started With LinkedIn Ads – What You Need To Know
For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions are we using to fix them? LinkedIn Ads can be a tricky beast wrangle due to the ‘self service’ set up of the platform but once you are up and running, it’s … [Read more...] about Getting Started With LinkedIn Ads – What You Need To Know
The Dangers Of Remarketing Sensitive Products
While Remarketing is all the buzz in PPC, It’s not always rainbows & lollipops when it comes to Remarketing sensitive products. There are many dangers lurking out there including policy caveats and approval issues that could jeopardize your campaign’s success. Below we will cover what Google considers a sensitive category, what ads are allowed/prohibited and what … [Read more...] about The Dangers Of Remarketing Sensitive Products
The 15 Ad Networks to Use Instead of AdWords
For a newer article on this topic visit: 10 Alternatives To Google And Facebook Ads For this month's series, we're providing a little bit of perspective on the hectic events of 2013. As we've left Enhanced Campaigns pretty well covered this year, this week we'll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, strategies, and … [Read more...] about The 15 Ad Networks to Use Instead of AdWords
A Quick-Start Guide to Twitter Ads [WEBINAR RECORDING]
Twitter has fast become the leading social network for both information discovery and connecting with peers in one’s industry on a social level. If that sounds like the perfect combination of the best parts of LinkedIn and Facebook, you’re right! And in this recording of our most recent webinar, three digital ad pros join forces to give you the low down on how (and why) you … [Read more...] about A Quick-Start Guide to Twitter Ads [WEBINAR RECORDING]
Multiply Your PPC Channels With a Quick-Start Guide to Twitter Ads [NEW WEBINAR]
Twitter has fast become the leading social network for information discovery and connecting socially with peers in one's industry. If that sounds like a perfect combination of the best parts of LinkedIn and Facebook, you're right! And the ad returns reflect that. But Twitter isn't right for everything. It's hard to sell products directly through the medium, and people react to … [Read more...] about Multiply Your PPC Channels With a Quick-Start Guide to Twitter Ads [NEW WEBINAR]
7 Ways To Boost PPC Performance
Do you have an account where performance has gone stagnate? Volume tends to remain relatively flat despite your ongoing optimizations? Or maybe you have a new account and you are looking for ways to grow volume and have an immediate impact on performance? These are both very common scenarios that PPC managers face on a regular basis. To help combat the sleepy account syndrome, … [Read more...] about 7 Ways To Boost PPC Performance
How Great Social Media Increased Charitable Donations 338%
After the earthquakes in Haiti, the Red Cross raised over $8 Million dollars by text. It was big news in the online and mobile communities. The bigger news was that the Red Cross raised over $35 million combined through various social media platforms - 338% more than from texting. And frankly, it doesn’t surprise me that the Social Media platforms outstripped the … [Read more...] about How Great Social Media Increased Charitable Donations 338%
Posts 15-18/30: 18 Lessons From My First 18 Days
You’ll notice I am grouping several posts in a bunch. I had to somewhat-true up my blog series to the actual number of days I have been President while not just writing a bunch of fluff. I made the decision to write one better post incorporating my experience and what I am learning then trying to break it up into smaller chunks. Feel free to tell me in the comments if you … [Read more...] about Posts 15-18/30: 18 Lessons From My First 18 Days
Planning Your 2014 Budgets With Search Trends
Ahh the beginning of winter – the start of cold weather, stuffy noses and chapped lips always reminds me that this is a special time of year. Tis the season for shopping, eating and holidays sure, but it’s also the most challenging time of the year: budgeting & planning season. Often be thought of as the bane of existence, budgeting season can be a trying, repetitive and … [Read more...] about Planning Your 2014 Budgets With Search Trends
