It’s a PPC manager’s worst nightmare – you hear from your sales team that suddenly the leads you are sending them are no good - An unexpected decline in lead quality that can affect any account. The question is, what steps can you take to deal with this shocking news? Your first step should be identifying the cause of your lead quality issues. Check back over everything you … [Read more...] about How To Fix Your PPC Lead Quality When It Tanks
Search Results for: Facebook
Ads In the Wild: Use Close-Ups in Small Format Images
Facebook ads don’t give you much room to play with when it comes to the image, think 80x120 pixels. And yet, the image remains pretty much THE make or break element of your ad. Without a great image, you just won’t grab the users’ eyeballs. And if no one even sees your ad, it’s got no chance to convert, or even persuade. So how do you get a hard-hitting image that’s also … [Read more...] about Ads In the Wild: Use Close-Ups in Small Format Images
Targeting the Messaging: An Ovation TV Case Study
My wife is a former professional dancer and a huge fan of So You Think You Can Dance. In other words, she’s the perfect prospect for a new TV Show centered around professional dancing. that’s been created by the producers of So You Think You Can Dance, and an obvious target of this ad which showed up on her Facebook page: Unfortunately, this Facebook ad fails to tap into … [Read more...] about Targeting the Messaging: An Ovation TV Case Study
How Branded Image Ads Can Lead To Offline Sales: An Anecdote
As I walked down my hallway last night, my cat ran in front of me and darted into the laundry room, where we keep her food bowl. She looked up at me and meowed loudly as she stood over her empty bowl. I reached up for her food bag only to remember that I'd used the last of it that morning. Since I've recently moved, I haven't staked out my favorite pet store yet. As it's past … [Read more...] about How Branded Image Ads Can Lead To Offline Sales: An Anecdote
Ignoring It Won’t Make It Go Away
The sticking point on a pitch -- you know, the part that might kill the deal or that drives some customers away -- that part doesn’t go away when you ignore it. This is obvious in face to face sales because if you try to ignore it, the customer will bring it up as an “objection.” That’s why sales training specifically addresses “objection handling.” But in PPC copywriting … [Read more...] about Ignoring It Won’t Make It Go Away
Your Messaging Should Be as Targeted as Your Ad
Facebook offers what is arguably the most targetable advertising platform that has ever existed. The ability to slice and dice demographics, sociographics, interests, and indicated psychographics is truly impressive. But a highly targeted ad will never benefit from that targeting unless the message is as targeted as the ad itself. In other words, the point of targeting is to … [Read more...] about Your Messaging Should Be as Targeted as Your Ad
54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
For the final installment of our conversion rate optimization and landing page series we’ve tried to bring together as many tips and tricks as we can! Testing Methodology 1. Don’t test for testing’s sake! Always have a hypothesis about what you think will improve your conversion rate and why. There are a million different things you can change – you’ll make the biggest … [Read more...] about 54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
Leveraging Analytics Goals & Reporting Features To Improve Conversion Rates
Making the right moves can be difficult without the data. Perhaps this is why we thrive off intuitive interfaces and data-packed spreadsheets on a daily basis. When it comes to conversion rate optimization, however, this requires specialized tools and reporting features beyond what AdWords alone can offer. Fortunately, Google Analytics offers up several powerful measurement and … [Read more...] about Leveraging Analytics Goals & Reporting Features To Improve Conversion Rates
Heroview- Common PPC Blunders and Tips to Avoid Them
Welcome to today’s Heroview, everyone! Real-time interviews featuring PPC experts from around the industry! Today, Jeff Ferguson, CEO of consulting group Fang Digital, talked with us about common PPC blunders that may be holding back your campaign. PPC Hero: We’re really excited to have you with us today, Jeff! Thanks for joining PPC Hero! Jeff: My pleasure! We're big fans … [Read more...] about Heroview- Common PPC Blunders and Tips to Avoid Them
Closing the Credibility Gap
Given the attention-grabbing challenges that Facebook ads face, some companies go with the straightforward strategy of making a deal that’s simply too good to ignore. Unfortunately, if a deals too good to ignore, it’s assumed to be too good to be true, and (paradoxically) ends up ignored. Here’s an example: Now Oakley is a premium brand of sports sunglasses, and usually … [Read more...] about Closing the Credibility Gap
Bid Management Software Is The Future of PPC
This week the PPC Hero team is looking at the different ways you can automate PPC and save time. Yesterday Kayla Kurtz wrote about self-automation (a fancy way of telling you to get your business together!), and some essential time management skills all PPC folks should have. For today’s post I’m going to start with something that might be a little controversial: Bid … [Read more...] about Bid Management Software Is The Future of PPC
UPDATE: Google’s New Ad Rotation Settings are NO LONGER the Devil
Back in May, Google released a new change to their ad rotation settings that set off somewhat of an uproar in the PPC world. That change has been walked back big time, and it's a victory for advertisers. Apologies for the lateness in updating this post. We were too busy celebrating these changes over the past 30 days instead of posting about them. Here are the details of … [Read more...] about UPDATE: Google’s New Ad Rotation Settings are NO LONGER the Devil
