What good does it do to hyper-target your market if you don’t tailor your messages and offers to reflect the targeting? If you’re going to send all your segmented target audiences the same or almost the same messages and offers anyway, why bother targeting? And this goes beyond just changing the obvious aspects of the message and offer, such as making sure you use a picture … [Read more...] about Tribal Is As Tribal Does
Search Results for: Facebook
Slam Dunk! In Your Face(book)!
Welcome to the second installment of our Reach Expansion Final Four series for March PPC Madness! Today’s bracket is all about Facebook. We all know and love it as the platform that keeps us socially viable and in the loop. But does it work for marketing and PPC specifically? Here at Hanapin Marketing we have seen accounts win the game every month and some that at least … [Read more...] about Slam Dunk! In Your Face(book)!
How Pinteresting Is Your Brand?
This is the first installment of our Reach Expansion Final Four series for this month. For the purpose of today’s post, we will discuss why you should consider utilizing Pinterest as a way to increase traffic and sales. Since its founding in March 2010, Pinterest has captured the attention of many individuals across the web. Featuring a clean interface and personalized … [Read more...] about How Pinteresting Is Your Brand?
Reach Expansion Final Four
March is the month for brackets and more brackets on top of other brackets. I usually have 3 or 4 every year, myself. We’re running our second annual Search Marketing Madness competition on the blog this month, but we wanted to spread the bracket love to some lesser-known engines, too! The Final Four we’ve selected are not necessarily paid search options, but they are all … [Read more...] about Reach Expansion Final Four
Interview with Matt Lawson (And Last Chance For Hero Conf Early Bird Discount!)
Don't forget that Friday, March 9, 2012 is the last day to register with the Hero Conf early bird discount! Register now to save $150 on the general pass, and $190 on the conference + workshop combo! Today we are delighted to share an interview with Matt Lawson, Vice President of Marketing at Marin Software. PPC Hero: Tell us a bit about yourself and what you do for a … [Read more...] about Interview with Matt Lawson (And Last Chance For Hero Conf Early Bird Discount!)
Interview with Joseph Kerschbaum
Today we would like to share an interview with Joseph Kerschbaum, Vice President of Clix Marketing. Joseph has been working in the SEM industry since 2006, and is one of the industry's foremost PPC experts. Enjoy the video below and learn more about Joseph and his thoughts on PPC, the Display Network, and Landing … [Read more...] about Interview with Joseph Kerschbaum
When & How to Try to Push the Boundaries on “Non-Existent Functionality”
Facebook is admirably clear on their advertising guidelines. Lots of (IMO) sane and common-sensical Dos and Don'ts aimed at protecting the user experience. They don't want users creeped out by ad creative displaying uncanny access to user data They don't want advertisers misusing pictures of semi-nude models just to grab your attention, and Ads should not be unduly … [Read more...] about When & How to Try to Push the Boundaries on “Non-Existent Functionality”
Interview with Crystal Anderson from SEER Interactive
This week we had the pleasure of an interview with Crystal Anderson. Crystal spearheads the Paid Search division at Seer Interactive, and will be sharing her expertise in Advanced Mobile PPC at Hero Conf. PPC Hero: Crystal, thank you for interviewing with us. Crystal: Thank you so much for having me! PPC Hero: To begin with, how did you get your start in PPC? Crystal: I … [Read more...] about Interview with Crystal Anderson from SEER Interactive
Ads in the Wild: Fill the Frame
If you're already dealing with a small image size, as you are in crafting Facebook advertisements, you never want to zoom out on the subject matter -- that'll just make the item appear microscopic. Instead fill the frame with your image. This is especially the case when you're selling a physical item. The following ad, along with my edited version of it, provides a nice … [Read more...] about Ads in the Wild: Fill the Frame
Capture Them On The Go! Mobile Campaigns for E-Commerce
How many times a day to you look up something on your mobile device? Ten times? Twenty? Do you ever put it away? Or are you one of those people who don’t have a smartphone who longs to be part of the information super highway? I admittedly used to be one of those people, but no longer! In addition to using my smartphone to upload adorable photos of my child to Facebook, I … [Read more...] about Capture Them On The Go! Mobile Campaigns for E-Commerce
Addressing the “Yeah, Sure” Response
So I couldn't help but notice this ad on my wife's Facebook page: You gotta admit, the bold, fluorescent green font proclaiming FREE books would grab they eyeballs of most anyone, and capture the attention of every avid reader that sees it. Unfortunately, that's where the ad's effectiveness ends. Eye-Catching? Yes. Persuasive? Not At All See, if I wasn't in the business of … [Read more...] about Addressing the “Yeah, Sure” Response
Interview with Brad Geddes
This week's Hero Conf speaker interview is with Brad Geddes, Founder of Certified Knowledge, an online paid search training and toolset provider. Brad has a lot of experience in the PPC industry, and we are looking forward to hearing him speak about retargeting and quality score at Hero Conf. Hero Conf is a paid search conference being held on April 16-17, 2012, in … [Read more...] about Interview with Brad Geddes
