If you're already dealing with a small image size, as you are in crafting Facebook advertisements, you never want to zoom out on the subject matter -- that'll just make the item appear microscopic. Instead fill the frame with your image. This is especially the case when you're selling a physical item. The following ad, along with my edited version of it, provides a nice … [Read more...] about Ads in the Wild: Fill the Frame
Search Results for: Facebook
Capture Them On The Go! Mobile Campaigns for E-Commerce
How many times a day to you look up something on your mobile device? Ten times? Twenty? Do you ever put it away? Or are you one of those people who don’t have a smartphone who longs to be part of the information super highway? I admittedly used to be one of those people, but no longer! In addition to using my smartphone to upload adorable photos of my child to Facebook, I … [Read more...] about Capture Them On The Go! Mobile Campaigns for E-Commerce
Addressing the “Yeah, Sure” Response
So I couldn't help but notice this ad on my wife's Facebook page: You gotta admit, the bold, fluorescent green font proclaiming FREE books would grab they eyeballs of most anyone, and capture the attention of every avid reader that sees it. Unfortunately, that's where the ad's effectiveness ends. Eye-Catching? Yes. Persuasive? Not At All See, if I wasn't in the business of … [Read more...] about Addressing the “Yeah, Sure” Response
Interview with Brad Geddes
This week's Hero Conf speaker interview is with Brad Geddes, Founder of Certified Knowledge, an online paid search training and toolset provider. Brad has a lot of experience in the PPC industry, and we are looking forward to hearing him speak about retargeting and quality score at Hero Conf. Hero Conf is a paid search conference being held on April 16-17, 2012, in … [Read more...] about Interview with Brad Geddes
Google Privacy Policy & PPC
Once in a while, Google makes an appearance in the news and dominates the blogs with half angry and half praiseworthy articles. Last week, Google publicly announced it's new privacy policy, which will roll out in March, and though some people were angry about it, everyone has come to terms with it by now. Really, it's nothing new. Google will now basically combine all of its … [Read more...] about Google Privacy Policy & PPC
Intentionally Excluding Half Your Audience?
Imagine you're creating a Facebook ad targeted to professional photographers. And you don't have ready access to the data which would allow you to target by Nikon or Canon preference. Would you still be willing to design ads that call out Canon or Nikon fans by name? This question came to my mind after seeing this ad on my wife's Facebook page: Also, here's a little … [Read more...] about Intentionally Excluding Half Your Audience?
Mark Zuckerberg and Paid Search
Have you heard anything about the Facebook IPO this week? Me either. Back to reality now…I haven’t been able to avoid this news in the least. The articles keep rolling in too. My favorite addition today was the Washington Post analyzing how Zuckerberg could be worth more than Google founders Sergei and Larry. Why all the fuss? Saying it’s obvious is a bit of an understatement. … [Read more...] about Mark Zuckerberg and Paid Search
Guide to URL Tagging and Tracking in Google Analytics
Over the years, we've written a lot of articles on a wide variety of topics related to PPC. Even though we post new content almost every day, there are some posts that seem to resonate more with our readers over time. Each time we look at our most popular posts, PPC Hero's articles about URL tracking in Analytics are always at the top even though some of them were written in … [Read more...] about Guide to URL Tagging and Tracking in Google Analytics
Seasonal Greetings? I Should Hope So!
It's social media, right? Meaning that social context has huge influence over what gets noticed and reacted to, right? And by "social context" I mean that you think different thoughts, and are likely to respond to different bids for your attention, on December 3rd than July 3rd -- or even on Sunday afternoon than on Monday morning. In other words, seasonal events, holidays, … [Read more...] about Seasonal Greetings? I Should Hope So!
Images, Headlines, and Targeting — Oh My!
I once saw a video clip of British-Irish comedian, Jimmy Carr, doing a bit on “enlargement” e-mails, asking if everyone else was getting spammed by them too, or if they were somehow targeting him based on some sort of presumed need. He ended it by saying that the worst part was how half the e-mails were forwards from his girlfriend ; ) Well, I can’t speak to those kinds of … [Read more...] about Images, Headlines, and Targeting — Oh My!
New to PPC Hero?
Welcome to PPC Hero, the authority on pay-per-click strategy, industry news and great ppc-insider tips. Here you'll find our most popular posts, PPC management handbooks, and our collection of blog series. Whether you're new to PPC advertising or just new to PPC Hero, here are the things you need to know to get the most out of your visit. Who is PPC Hero? PPC Hero's mission is … [Read more...] about New to PPC Hero?
Interview with Marc Poirier from Acquisio
This week we had the opportunity to interview Marc Poirier, Co-Founder and CMO of Acquisio. Hero Conf is proud to not only have Marc as a speaker, but also to have Acquisio as our Platinum Sponsor! We enjoyed hearing Marc share some great information about PPC and Acquiso. PPC Hero: Welcome to this exclusive twitter interview with Marc Poirier, Co-Founder and CMO of … [Read more...] about Interview with Marc Poirier from Acquisio
