Search Results for: Google Ads

When running Google Ads, many businesses focus on generic keywords: short, broad ones like “software” or “marketing agency”. These may get a lot of searches, but they are also costly and competitive. This is where long tail keywords come in. What Are Long Tail Keywords? Long tail keywords are longer, more specific search phrases and tend to be 4 or more words. Instead of … [Read more...] about A Long Tail Keywords Strategy: More Conversions, Less Competition in Google Ads

16 tips to shake up and optimise your Google Ads Performance Max campaigns

If you’re running Google Ads, it’s likely you’ve already tested Performance Max (pMax) and, just as likely, enjoyed mixed results. That's because, unfortunately, it’s not a ‘set it and forget it’ feature. You will need to invest considerable effort to achieve good results. What is Google Ads Performance Max (pMax)? In theory pMax should work like a dream. You get more … [Read more...] about 16 tips to shake up and optimise your Google Ads Performance Max campaigns

Why are Google Ads CPCs increasing?

Google advertisers have witnessed a steady climb in cost-per-click (CPC) in recent years. Across the board, search advertising is becoming more expensive. In 2024, 86% of industries saw higher CPCs compared to the previous year, with an average jump of about 10% year-over-year. The average CPC reached £3.40 (up from £3.08 the year before) and evidence from a U.S. … [Read more...] about Why are Google Ads CPCs increasing?

Store Visit Tracking: How to Use Google Ads to Drive Footfall to Your Local Business

How do you optimise campaigns when in-store visits are more valuable than online conversions? This is particularly pertinent for restaurant, retail store, and service businesses clients; where the real magic happens face-to-face. The answer is with store visit tracking. Whether you love it or loathe it, Performance Max has transformed how we measure and optimise for physical … [Read more...] about Store Visit Tracking: How to Use Google Ads to Drive Footfall to Your Local Business

Is paid search as we once knew it dying? The evolution of Google Ads and the future of PPC

In recent years, the world of digital marketing has been buzzing with one big question: Is paid search as we once knew it dying? With the rise of social platforms like TikTok becoming new search engines, evolving user behaviors, and shrinking Google market share, it’s clear that the digital landscape is transforming rapidly. But what does this mean for PPC professionals? Let’s … [Read more...] about Is paid search as we once knew it dying? The evolution of Google Ads and the future of PPC

Making Google ads & looker studio work for you

Remarketing Strategies with Automated Nurturing Sequences in Google Ads

Remarketing can be a winner for your ad strategy, but too many businesses use outdated tactics. Most remarketing campaigns rely on basic audience segmentation and generic messaging. That might have worked a few years back, but it doesn’t cut it today. It’s time to modernize your remarketing campaigns and try something different. Automated nurturing sequences are a more … [Read more...] about Remarketing Strategies with Automated Nurturing Sequences in Google Ads

How To Create Compelling Ad Extensions In Google Ads

In today's digital world, marketers need to learn how to get people to notice and click on their ads. This blog goes into great detail about how to make interesting ad tweaks that will improve the performance of your whole campaign. It goes into detail about how to use Google Ads ad extensions effectively to boost exposure and connection across several platforms. New … [Read more...] about How To Create Compelling Ad Extensions In Google Ads