Introduction: Why ChatGPT Ads Matter Now For years, paid media has followed attention. First search. Then social. Now something new is happening. More users are ending their journey inside AI-generated answers rather than clicking through traditional search results. When someone asks ChatGPT for recommendations, comparisons, or advice, the answer itself often becomes the … [Read more...] about ChatGPT Ads Are Coming: What PPC Marketers Need to Know Before Everyone Else
Search Results for: Google Ads
From Price Comparison Pioneer to Google CSS Expert: How to Dominate Your Niche on Google Shopping
Over a decade ago, I was the founder and CEO of a thriving international price comparison company. Back then, our business was booming: seven-digit monthly ad spends with Google, eight-digit revenues, and over 100 million paid leads delivered annually to thousands of online shops worldwide. Google was our closest partner—until they decided to go against us. When Google … [Read more...] about From Price Comparison Pioneer to Google CSS Expert: How to Dominate Your Niche on Google Shopping
Brand Ads Done Right: The Power of Smart Copywriting
Most businesses running Google Ads focus on targeting new customers through non-branded keywords. But there's a crucial piece many overlook: brand campaigns, the ads that show up when someone searches specifically for your business or products. These aren't just afterthoughts. Branded ads are powerful tools for building trust, shaping how people see your business, and guiding … [Read more...] about Brand Ads Done Right: The Power of Smart Copywriting
LinkedIn Ads Analytics: B2B Metrics That Matter
LinkedIn is the go-to place for professionals looking to connect, share, and do business. Now, it has become a powerful resource for B2B marketers. But running ads here isn't enough. You must pay attention to the right B2B metrics. Otherwise, you could be wasting time and money. With 1.1 billion users globally, LinkedIn is an essential tool for B2B social media. It often … [Read more...] about LinkedIn Ads Analytics: B2B Metrics That Matter
Do Brands Need A Big Budget To Succeed On Meta Ads?
Meta (Facebook and Instagram) advertising has a reputation for scale. All it takes is one scroll through LinkedIn to be overwhelmed with case studies, stats, job titles, and more, all focused around scaling businesses through Meta. How much of this is actually true... I’ll leave to your own judgement, but from my own experience, working in media buying for a decade and a … [Read more...] about Do Brands Need A Big Budget To Succeed On Meta Ads?
Video Retargeting: Converting Warm Leads in Your PPC Funnel
Someone checked out your product video, browsed your pricing page or stayed on your site longer than most people do. All good signs, but… Then they left. What now? That gap between interest and commitment is where your warm leads hang around. Unless you go after them with something that catches their interest, they might just never come back again. At this point, they … [Read more...] about Video Retargeting: Converting Warm Leads in Your PPC Funnel
The Converged Frontier: How Google AI is Reshaping PPC and SEO
The digital marketing landscape is in the midst of a seismic shift, a revolution driven by Google's aggressive integration of Artificial Intelligence into its core search and advertising products. This isn't just another algorithm update; it's a fundamental reimagining of how users find information and how businesses reach them. The introduction and rapid expansion of AI … [Read more...] about The Converged Frontier: How Google AI is Reshaping PPC and SEO
How Google and Meta Campaign Support Is Undermining PPC Agencies
A recent poll conducted via LinkedIn revealed 83% of PPC campaign managers believe campaign support from Google and Meta falls short. While this is based on a modest sample of self-selecting users, it reinforces the view that many working in the pay-per-click industry are frustrated, and that both the big platforms have been slow to address campaign support concerns. The … [Read more...] about How Google and Meta Campaign Support Is Undermining PPC Agencies
Google Won’t Save You: The Growing Threat of AI Bot Traffic in Digital Advertising
As digital marketers gather insights, optimize campaigns, and analyze performance data, there’s a growing invisible threat undermining their efforts: AI-powered bot traffic. In an era where automation and artificial intelligence are being woven into every layer of marketing, the dark side of this innovation is catching many off guard. And Google isn’t going to save you. Meet … [Read more...] about Google Won’t Save You: The Growing Threat of AI Bot Traffic in Digital Advertising
Are Pinterest Ads Worth It?
Social media ad spend is projected to grow globally by ~50% by 2029, reaching over $345 billion. If you’re involved in social media advertising, whatever your area of focus, Meta and Instagram are likely the channels with which you most associate. Reasonably so. Combined, these two networks reach over three billion users. With the scale and domination of Meta and IG … [Read more...] about Are Pinterest Ads Worth It?
Cross-Platform Remarketing: Boost Your ROI with Google, Facebook, and Instagram targeting
Running ads is easy. Making them work? That’s the challenge. If you’re struggling with high ad costs and low conversions, you might be missing out on cross-platform remarketing. This strategy helps brands reconnect with potential customers across multiple platforms like Google Ads, Facebook, and Instagram to drive engagement and maximize ROI. In this guide, we’ll break down … [Read more...] about Cross-Platform Remarketing: Boost Your ROI with Google, Facebook, and Instagram targeting
You Have 1 Second to Grab Attention with Social Ads: How to Maximize That Moment
Digital advertising formats give your business one second - maybe two, if you're lucky – to capture a user's attention. This presents a significant challenge, particularly when targeting younger demographics known for their shorter attention spans. If an advertisement fails to visually engage within this short timeframe, it's often dismissed. Creating powerful promotional … [Read more...] about You Have 1 Second to Grab Attention with Social Ads: How to Maximize That Moment
