Google Ads extensions help advertisers show more useful information in their paid ads and increase SERP real estate, leading to an increase in CTR. Think about phone numbers, addresses, additional links to pages, and much more. Using appropriate ad extensions will boost the CTR which leads to a higher Quality Score. This means your CPC will go down, and your ads can get more … [Read more...] about 8 Types of Google Ads Extensions For Higher CTR
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Why and How You Should Use Google Ads for Your SEO Campaign
Running an SEO campaign is a significant investment of time and resources. There are a lot of on-site factors that you have to get right. It’s a lot of work, and you can never be 100% sure if it was worth the investment until your content is ranking on the front page of the search results. This guide will discuss how you can utilize Google Ads to test a page before you … [Read more...] about Why and How You Should Use Google Ads for Your SEO Campaign
BMM Keywords are Dead: Google Ads Latest Update
Yesterday, Google announced the matching of Broad Match Modifier and Phrase Match keywords. This blog post will go over what this means, best practices, adjusting strategy, and my opinion as an agency strategist on how this will impact the future of paid search. The Down Low TL;DR - This allows for more granular targeting. This change, along with Google’s recent … [Read more...] about BMM Keywords are Dead: Google Ads Latest Update
Why You Need To Be Using Google Ads Bid Automation
Bid automation is one of the top debated topics in the digital marketing industry. It’s not a matter of why you should be using automation, but how you are using it to achieve your goals and amplify growth efforts. Over the last few years, Google has recommended that advertisers move to automated bidding strategies to “take the heavy lifting and guesswork out of setting bids to … [Read more...] about Why You Need To Be Using Google Ads Bid Automation
Google Ads Remarketing Step-By-Step
Remarketing in Google Ads consists of static images, animated images, video, responsive ads, and text ads that are placed on the Google Display and Google Search Network. What makes remarketing different from standard Display and Search advertising is the targeting. Remarketing consists of using a special tracking code to place cookies on the browsers of people visiting your … [Read more...] about Google Ads Remarketing Step-By-Step
Tracking Experiments Across Multiple Google Ads Accounts [Case Study]
Testing new ideas is a core component of digital marketing strategy - in fact, our agency believes it is the core component. Experimentation, whether it be ad copy, a landing page, a bid strategy, or new campaign type, allows each advertiser to hone in on the most effective tactics for them, and iterate on successes without risking huge downsides. That test and learn … [Read more...] about Tracking Experiments Across Multiple Google Ads Accounts [Case Study]
How to Find Missing Search Terms for Google Ads
Google Ads reduced visibility for search terms in September. Most advertisers are reporting a 20% drop in the number of search terms being reported. There are two workarounds to this, and if you have auto-tagging enabled in your Google Ads account, you can find the missing search terms in Google Analytics. Here's how: Using vLookup to compare queries in Google Ads vs. … [Read more...] about How to Find Missing Search Terms for Google Ads
How Will Google Ads Limiting Search Terms Affect Account Managers?
Google Ads has started informing advertisers that they will begin limiting search term reports, due to privacy concerns. Google’s Statement: “In order to maintain our standards of privacy and strengthen our protections around user data, we have made changes to our Search Terms Report to only include terms that a significant number of users searched for. We’re … [Read more...] about How Will Google Ads Limiting Search Terms Affect Account Managers?
Why Google Ads and Google Analytics Convs. Don’t Align (And Why You Should Try The Attribution Beta)
Accurate conversion tracking and effective conversion attribution are two of the biggest challenges in paid search. After all, your optimization decisions are only as good as the data associated with your campaigns. Over the years, I’ve worked with many brands when their conversion tracking dropped off the website or was installed on all pages with over-reported conversions. … [Read more...] about Why Google Ads and Google Analytics Convs. Don’t Align (And Why You Should Try The Attribution Beta)
Why You Should Layer Affinity Audiences on your Google Ads Search Campaigns
By now, I would hope you’re making ample use of Google’s curated lists across paid search, Display, & YouTube. If not, I recommend reading why it’s important to be taking full advantage of layering audiences on search campaigns. With the addition of affinity audiences to Google search campaigns, we now have the ability to continue to hone our top-of-funnel audiences and … [Read more...] about Why You Should Layer Affinity Audiences on your Google Ads Search Campaigns
Three Basic Categories of Google Ads Bidding
There are only two certain things in life: death and Google Ads updates. Google makes updates to its ads platform on a monthly basis and most of these are small changes or new features types to test out. However, every year or so Google loves to rock the boat with removing or adding a new bid strategy. Don’t worry, you haven’t missed any big news recently! However, given … [Read more...] about Three Basic Categories of Google Ads Bidding
The Guide To Google Ads’ Reach Planner
Google Ads Reach Planner is a powerful tool within the Google Ads UI that can predict total user reach, costs, and frequency based on a number of audiences and budgetary inputs. I have personally used the tool for projection presentations a number of times now and the media plans the reach planner outputs are well-received by clients. Generally, the projections are decently … [Read more...] about The Guide To Google Ads’ Reach Planner
