Ahh, Valentine’s Day. The day of love and relationships. So, how fitting for us to spend that day talking about marketing relationships: the do’s and don’ts of building relationships through audience targeting. Here’s a sneak peek: don’t just talk about yourself, and don’t be a creepy stalker. But in all seriousness, we’re about to hit you with some major tips on using … [Read more...] about 60-Minute Masterclass: Audience Targeting Strategies for Google Ads
Search Results for: Google Ads
We’re Giving the Gift of Scripts – Unwrap Their Potential for Google Ads and More
Scripts are, well…confusing. You might have an idea that they’re awesome and useful and will make your life easier but, where do you start? Let’s turn those overwhelming feelings into excitement, because scripts are cheap, profitable, AND easy! That’s why we have experts here to walk you through the idea behind them and how to implement. In this webinar, Hanapin’s … [Read more...] about We’re Giving the Gift of Scripts – Unwrap Their Potential for Google Ads and More
4 Reasons I Prefer Facebook Ads over Google Ads
For the longest time, I and the PPC industry as a whole, have defaulted and still in a lot of circumstances still default to a Google Paid Search first strategy. Google Ads is still the number 1 platform, and is still required in any digital marketing strategy. It can produce great results, but in some industries that have more obscure keywords and when higher results are … [Read more...] about 4 Reasons I Prefer Facebook Ads over Google Ads
New Interface, New Syntax: Automating Rules in Google Ads
As every digital advertiser should know by now, AdWords has officially rebranded to Google Ads. Whether you are pro-change or anti-change with Google’s advertising services, there is one certainty - You have to change regardless. That in mind, there have been a ton of updates recently with name changes, new offerings, shuffled offerings, the completely new UI, and the list goes … [Read more...] about New Interface, New Syntax: Automating Rules in Google Ads
Is AI the Secret to Google Ads Success?
We all know that Google Ads is like one big boxing match. Everyone is battling it out for conversions across all platforms, trying to keep their heads on straight as they juggle restrictions and challenges across the board. If only there was a better way... AI might be the solution to all of your problems - the bridge between platforms that will make your PPC life … [Read more...] about Is AI the Secret to Google Ads Success?
AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
Google announced yesterday (June 27, 2018) that it is rebranding its advertising suite of products, consolidating some services and revising others. The reasoning behind the change, as Google's official announcement of the consolidated networks points out, is multi-fold: ...marketers have more opportunities to reach consumers across channels, screens and formats. Advertising … [Read more...] about AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
Google Ads Remarketing for Complex Multi-Brand Businesses
Manager Level Remarketing Intro Before understanding manager level remarketing you must know what a manager account is. This is simple, it is a Google Ads account that holds multiple individual AdWords accounts. A manager account is used by large complex companies with multiple brands. This allows each brand to run separately in an individual account, but then combine data in … [Read more...] about Google Ads Remarketing for Complex Multi-Brand Businesses
The Ultimate Guide to Google Ads Quality Score 2024
A comprehensive explainer guide to Google's Quality Score Everyone is familiar with the Quality Score available for individual keywords in your Google Ads account – this is the visible keyword-level Quality Score. What a lot of people fail to recognize, is that there is more at play here than meets the eye. Most of the time, you can’t solve a Quality Score issue with just … [Read more...] about The Ultimate Guide to Google Ads Quality Score 2024
Liveblogging “Google Ads & Analytics Announcements”
Today is the day we learn more about the latest Google Ads and Analytics updates. Follow along live as we share Google's announcements as well as our opinions. Let the countdown begin! #GoogleSummit Senior Vice President takes the stage. What he is always hearing? "Mobile changes everything." A mobile first world. The shift from desktop to mobile has happened. Now, … [Read more...] about Liveblogging “Google Ads & Analytics Announcements”
Know The Differences Between Facebook and Google Ads And When You Should Use Each
For a newer article on this topic visit: 5 FAQs For Marketing on Facebook Maybe you’ve traditionally run PPC campaigns with AdWords, and you aren’t sure how Facebook Ads compare. Or maybe you’ve run Facebook Ads in the past, didn’t get good results, and don’t understand how Facebook advertising has changed over the past couple of years. Regardless, it’s helpful to … [Read more...] about Know The Differences Between Facebook and Google Ads And When You Should Use Each
Google AdSense: Monetize Content and Add Value
Looking to earn revenue from your content? Google’s AdSense program provides site owners a way to display Google AdWords ads and earn a percentage of revenue. For AdWords advertisers, AdSense is the basis for Display Network ads. In other words, Display Network ads are placed on sites that have signed up for AdSense. Ads can be customized to match a website’s look and feel … [Read more...] about Google AdSense: Monetize Content and Add Value
A Peek Behind the Curtain: Consumer Ratings Added to Google Ads
When someone is searching for a product or service, feedback and reviews from others can be invaluable in helping them determine what to choose. There are usually a ton of options, and savvy consumers want to ensure they are making the best decision. Advertisers have long used feedback and ratings from consumers to enhance their message, and set their product or company apart … [Read more...] about A Peek Behind the Curtain: Consumer Ratings Added to Google Ads
